Toby Keith adding country-style restaurant to North Shore mix
A restaurant and concert venue with a country music twang will be the second celebrity-branded eatery on the North Shore.
Toby Keith's I Love This Bar & Grille will go into the ground floor of one of two office buildings to be built on North Shore Drive across from the Del Monte Building, not far from concert venue Stage AE and a short walk from Jerome Bettis' Grille 36.
Partners Continental Real Estate Cos. of Columbus, the Pittsburgh Steelers and restaurant operator Boomtown Entertainment LLC of Phoenix announced the plans on Wednesday. Continental will build three-story office buildings, dubbed North Shore Place I and II, on a parking lot near Heinz Field.
“In 2000, the land on the North Shore was largely idle,” said Continental Chairman Frank Kass. “Working with our partners the Pittsburgh Steelers and the Pittsburgh Pirates, we have revitalized this area and created a vibrant mix of entertainment, hotels, restaurants and office space.”
Continental, in an exclusive development rights deal with the sports teams, built the two Del Monte office buildings, Stage AE and the Hyatt North Place Hotel. It amounts to $125 million in private investment, according to the company.
Keith initially planned his restaurant for South Side Works, but an agreement with a subsidiary of the retail, dining and entertainment district's developer, Soffer Organization, dissolved into a lawsuit over leasing terms.
Menu items at Keith's restaurant chain, which started in 2005 with three locations in his home state of Oklahoma, include Southern-style foods such as fried okra, barbecued ribs and chicken, fried catfish, a fried bologna sandwich and a fried Twinkie for dessert.
The restaurant will feature a red, white and blue guitar-shaped bar and a stage where country music acts will perform three or four nights a week. It is expected to employ 250 people, including part-time workers.
The restaurant name is based on Keith's song, “I Love This Bar” from his 2003 album, “Shock 'n Y'all.”
Work on the office buildings is scheduled to start in March. The restaurant would open in spring 2014.
Barry Ford, Continental's president of development, said each building will have spaces available for restaurants, stores or entertainment venues. Keith's restaurant is the first confirmed tenant.
Jeremy Boren is a staff writer for Trib Total Media. He can be reached at 412-320-7935 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Travelers love to hate cheap airlines
- 2 Fed members push case for rate hike in ’15
- Pirates say goodbye to veteran leaders Burnett, Ramirez
- BVA takes advantage of Ringgold mistakes
- Steelers notebook: Starting DEs not leaving the field
- Connellsville job fair continues to grow
- NFL notebook: Cardinals to stay in W.Va. ahead of Steelers game
- Baldwin students take in film on Nobel Peace Prize winner’s activism for girls, education
- Rock Steelers Style, other fashion events team up for a good cause
- Safety of credit cards up to banks
- Feds aim to bring Chinese military leaders to Pittsburgh for trial