Simple Sugars founder gets her turn in 'Shark Tank'
Lani Lazzari was happy about a chance to be in this shark tank.
The Fox Chapel resident and president and CEO of Simple Sugars, an all-natural skin-care company she started in 2005, will be on the March 29 episode of ABC's “Shark Tank.”
She will join other entrepreneurs in giving a presentation about products to a panel of potential investors, called “sharks.” The contestant can make a deal on the spot if an investor is interested, but the panel of potential investors also may opt out, and the contestant leaves without a deal.
“I just thought it was such a good opportunity to talk about Simple Sugars and a way to get some funding, because I really want to grow the business,” says Lazzari, 19, who started the company when she was 11. “These kinds of opportunities don't come along every day.”
The company produces 36 body scrubs, five facial scrubs, three vegan scrubs and one foot scrub for women, and a men's line called Smooth for Men with nine products. Included are seasonal products; the latest is lime-and-coconut scrubs for spring-break season. All scrubs act as a cleanser, exfoliator and lotion, she says.
She was approached last year by a producer, who told her Simple Sugars was perfect for the show. She's prohibited from divulging the outcome. You will just have to tune in at 9 p.m. and see her presentation to find out.
The show paid for her to fly to Los Angeles for filming in September. They also took some video in Pittsburgh late last year.
The show gave her a week's notice to get there. There is no guarantee if you get invited that you make the show, but she was determined to get the word out about Simple Sugars, which is based in Sharpsburg.
“It is a great way to tell a huge audience about Simple Sugars,” Lazzari says. “I felt it was the right decision. Think of the exposure something like this can give a company.”
The sharks in this episode are Pittsburgh native Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John and Kevin O'Leary. Lazzari was ready for their questions.
The 2012 graduate from the Ellis School was accepted into George Washington University in Washington, D.C., but took the past year off to grow the company.
She started making the product at home and has moved twice since. She is looking at a third location because she keeps outgrowing the space. Her brand is sold in 28 Giant Eagle locations — Market Districts and those with health-and-beauty departments in Pennsylvania, Ohio and Maryland. It's also available in Schiller's and Cheeks in Shadyside, Soergel Orchards in Wexford, So Me in Fox Chapel, Hunter Pharmacy in Connellsville and a spa in Littleton, Colo.
“I saw her on a preview for ‘Shark Tank',” says Ilene Levy, owner of Cheeks. “I am so excited for her. And I willing to bet she got money. I am sure they were impressed with her. She is such an amazing young woman. She is the real deal. We love her products. I use them and my three daughters use them.”
Lazzari says when she first started making the scrubs, they were for her. For years, she had dealt with eczema and skin problems that even dermatologist-prescribed products couldn't help. She never envisioned what has become of Simple Sugars.
“It was something I needed for my skin,” she says. “I never realized what a great opportunity was in front of me back then.”
She does now. With six part-time employees and five interns, she is hosting a watch party on March 29. She might not want to be on television for a career, however.
“Television is so exhausting,” she says. “I am a little nervous about people seeing me on a big screen. But I wasn't nervous talking about Simple Sugars on television, since the business is my passion, and I always feel comfortable discussing it.”
Her mother has not been as calm.
“I was so nervous,” says Gina Lazzari, of the trip out west. “She was so composed, and I was a wreck. The day before, I asked her if she wanted to go over her presentation but, no, she wanted to go to the beach. She was really relaxed. I was nervous to put my baby in the ‘Shark Tank' by herself.”
JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at firstname.lastname@example.org or 412-320-7889.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Rossi: Pirates can’t waste McCutchen’s prime
- East Huntingdon man dies following police chase
- Giants, Bumgarner shut out Pirates in wild-card game
- Consol Energy cutting retiree health benefits, phasing out pension
- Penguins release Carcillo from tryout contract
- Steelers pressing to create opportunities to get to quarterback
- Pirates’ Martin calls crowd chant ‘pretty special’
- Highmark to increase premiums, limit access to health care in new plans
- Woman dies in fall at McConnells Mill State Park
- Dense fog slows Western Pa. morning rush hour; advisory extended
- Police: Westmoreland woman forged painkiller prescriptions