WJAS completes news-talk format switch
Two widely expected format flips occurred Aug. 7 on Pittsburgh radio.
WJAS (1320 AM) began picking up the former news-talk format of WPGB (104.7 FM) at noon, while at 3 p.m., WPGB flipped from news-talk to “Big 104.7” airing “Pittsburgh's New Hit Country.”
The new “Big 104.7” opened with Florida Georgia Line's “This Is How We Roll” and pledged 10,000 songs in a row without commercials to start its competition with CBS Radio's WDSY “Y-108” (107.9 FM) and Keymarket's three Froggy FM stations, WOGG (94.9 FM), WOGH (103.5 FM) and WOGF (104.3 FM).
WPGB alerted listeners to the format change on its website, while midday host Rush Limbaugh was hailing the addition of WJAS as an affiliate of his “Excellence in Broadcasting” network on his website.
Essentially, the former WPGB format is being moved from the Clear Channel-owned FM to AM 1320, which was sold by Renda Broadcasting to Frank Iorio's Radio Partners LLC.
The WPGB announcement touted the move of syndicated hosts Limbaugh, Glenn Beck and Sean Hannity to WJAS. WPGB's Fox News Radio affiliation moved to WJAS as well.
The move came one day after former WJAS announcers Jack Bogut and Bill Cardille bade their listeners farewell from morning-drive and midday slots, respectively, on WJAS, which under Renda operated with a nostalgia format.
Pat Cloonan is a staff writer for Trib Total Media. He can be reached at 412-664-9161, ext. 1967, or firstname.lastname@example.org.
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