New multiplex returns movies to Monroeville
For the first time in 15 years, Monroeville-area residents can catch a flick in their hometown.
Cinemark Monroeville Mall, a 12-screen theater, will open Nov. 7. It's the first theater for the local business district since a four-screen complex at the mall closed in 1998.
The theater, which employs about 80 people, will be the third anchor at the mall. The others are Macy's and JC Penney.
Mall shoppers can enter the theater from the sprawling lobby on the second floor. The box office is off the right with a full concession stand — complete with self-serve butter station — nearby. A deep red, purple and orange carpet leads the way back to the auditoriums where plush seats are arranged stadium- style.
“The movie business hasn't changed a whole lot in the last 80-plus years,” says Bryan Jeffries, Cinemark marketing director. “It's all the little things that make it better, like comfy seats and more leg room.”
The theater features the Cinemark Next Gen design, offering the latest technology, wall-to-wall screens, digital projection and enhanced sound systems.
Locally, Cinemark has theaters in Robinson, Monaca and Pittsburgh Mills, Frazer. A fifth is planned for McCandless in 2014.
The theater features one Cinemark XD auditorium, with a custom JBL sound system and digital images provided by a state-of-the-art Doremi server and a Barco digital projector. It will show the newest 2-D and 3-D movies.
This theater creates a particularly immersive experience. During a 3-D trailer for “The Hobbit,” out Dec. 13, characters running through the woods seem to leap onto the screen from behind the viewer as the noise of the battle sounds from every angle. “Thor: The Dark World” will be the first film to show in this auditorium.
Many area residents are eagerly anticipating the theater opening. May Oliphant, 27, a mother of two from Churchill, says her family frequents the movies and usually has to travel to the Waterfront. They're looking forward to seeing “The Hunger Games: Catching Fire,” when it opens Nov. 22.
“It will be really nice to have it close,” she says of the new theater.
Jill Lichtenfels, 30, of Monroeville and a mother of two who visits the Waterfront to see movies, agrees.
“There's always a lot of traffic (at the Waterfront), especially if you go on the weekends,” she says.
To stay ahead of movie-industry technology, the Monroeville theater installed satellite dishes on the roof in anticipation of changes to the way films are delivered.
“That was done only with the assurance the industry is headed that way,” Jeffries says. “The day will come, and we'll be ready.”
Details: 412-373-1794 or www.cinemark.com
Rachel Weaver is a staff writer for Trib Total Media. She can be reached at 412-320-7948 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.