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Giant Eagle adds perks for food purchases

On the Grid

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Wednesday, April 15, 2009

Giant Eagle shoppers are used to discounts on gas, based on their food purchases. Now they'll be able to save on groceries after filling up their tanks.

The O'Hara-based supermarket chain is offering foodperks! starting Thursday at stores in the Pittsburgh, Johnstown and Altoona areas, and Morgantown, W.Va. The program was tested in the Columbus area in recent months.

Here's how it works: For every 10 gallons of gasoline purchased at a Giant Eagle GetGo station, customers with the chain's Advantage cards will get a 1 percent discount on their next grocery purchases.

Discounts can be saved up, for a maximum 20 percent off a single purchase. So customers stocking up with $300 in food, for example, could save $60, and any additional earned discounts beyond the 20 percent can be saved for later.

The new perk doesn't change or cancel out Giant Eagle's fuelperks! program, introduced five years ago.

Even if a customer uses fuelperks! discounts to get a fillup for free, those gallons will be counted toward grocery perks. Fuelperks! gives 10 cents per gallon off gas bought at a GetGo station, for every $50 spent at Giant Eagle grocery or convenience stores.

Under foodperks! any gas purchase that doesn't meet the 10-gallon level will be counted toward future fillups. Buying 17 gallons, for example, will earn the customer a 1 percent discount, with the other seven gallons recorded and applied to the next 10-gallon threshold.

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