BNY Mellon to replace sign on Downtown building

| Saturday, Nov. 8, 2008

Bank of New York Mellon Corp. wants to replace signs on 54-story One Mellon Center, Downtown, with BNY Mellon signs, said spokeswoman Lane M. Cigna.

Mellon Financial Corp., which merged last year with The Bank of New York, was one of the first large Downtown-based companies to place its name and logo on its building in 1994. The practice was controversial at the time, raising aesthetic objections among some who preferred a pristine skyline. Since then, about a dozen companies have placed their names atop the buildings they occupy.

The first step will be taken Nov. 20, when building owner 500 Grant Street Association seeks approval from the Pittsburgh Zoning Board of Adjustment for a variance on the size of the new signs.

The building has four signs -- two with the name Mellon and two logo signs -- that are 14 feet and 24 feet in height, respectively. The proposed new signs have the same letter size, but the height, at 24 feet, exceeds the present code, now at 20 feet.

The additional four feet in height for the signs is because of an arrow symbol that is part of the new BNY Mellon logo.

The new signs probably won't be installed until the third quarter of 2009, Cigna said. The delay, in part, is because they are custom-made and will take months to produce. BNY Mellon declined to disclose the estimated cost.

In addition, One Mellon Center will be renamed BNYMellon Center next year. Also, the Mellon Client Service Center at 500 Ross St. will be renamed BNYMellon Client Service Center.

The new signs are part of a signage-conversion program taking place at about 200 BNY Mellon locations around world. The program includes plans to provide new street-level exterior signs, Cigna said.

Other Downtown buildings that display company logos include UPMC on the U.S. Steel Tower; Fiserv on Fort Duquesne Boulevard; Duquesne Light Co. on its building on Sixth Avenue; Highmark Inc. on Fifth Avenue Place; and Ariba on One Oliver Plaza.

One Oliver Plaza will be renamed K&L Gates Center, and the Ariba sign will be replaced by a logo for K&L Gates. The changes might not take place until 2010, when the law firm is scheduled to move in. Ariba replaced a FreeMarkets Inc. logo on the building.

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