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Amazon monthly Prime option challenges Netflix

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By Lisa Rapaport and Ryan Faughnder C.2012 Bloomberg News
Wednesday, Nov. 7, 2012, 12:01 a.m. Inc. started a monthly subscription option for Amazon Prime, a service for shipping and streaming video, a move designed to entice holiday shoppers and step up competition with Netflix Inc.

Prime subscriptions, which have cost $79 a year, can now be bought for $7.99 month, according to pricing information on Amazon's website.

Free two-day shipping may help Amazon, the world's largest online retailer, encourage consumers to make more holiday gift purchases on its website. The new payment option also intensifies a rivalry with Netflix, which charges the same price for monthly subscriptions to its streaming video service.

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