Amazon monthly Prime option challenges Netflix
By Lisa Rapaport and Ryan Faughnder C.2012 Bloomberg News
Published: Wednesday, Nov. 7, 2012, 12:01 a.m.
Amazon.com Inc. started a monthly subscription option for Amazon Prime, a service for shipping and streaming video, a move designed to entice holiday shoppers and step up competition with Netflix Inc.
Prime subscriptions, which have cost $79 a year, can now be bought for $7.99 month, according to pricing information on Amazon's website.
Free two-day shipping may help Amazon, the world's largest online retailer, encourage consumers to make more holiday gift purchases on its website. The new payment option also intensifies a rivalry with Netflix, which charges the same price for monthly subscriptions to its streaming video service.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.