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Taco Bell launches ‘restaurant-sized’ nachos
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By The Los Angeles Times
Published: Thursday, November 8, 2012, 2:44 p.m.
Updated: Tuesday, February 19, 2013
Taco Bell is trying to color outside of the fast-food lines, introducing several new items designed to compete with higher-end restaurants.
On Thursday, the Irvine, Calif.-based chain introduced XXL Steak Nachos, which it calls “restaurant-sized nachos.”
In addition, Taco Bell is revealing a national dessert menu filled with churro doughnuts, caramel apple empanadas and cookie sandwiches, all for less than $1 each.
In Charlotte, Taco Bell is testing a double-steak quesadilla through its more upscale Cantina Bell menu, which some analysts have dubbed the “Chipotle Killer,” referring to the fast-casual Mexican chain with which Taco Bell is competing for customers.
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