TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Anheuser-Busch debuts beer with Super Bowl ad

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

BUD $86.29 -$1.31

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, Jan. 9, 2013, 12:01 a.m.
 

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Stories

  1. Rogue Catholics in Society of St. Pius X to reopen West End church
  2. Norwin High School health teacher charged with selling heroin
  3. Lombardi leads IUP to brink of men’s basketball national title
  4. Eagle egg breaks, parents abandon nest
  5. Trooper severely injured when hit by own car
  6. Region’s Goodwill spends $51.6M in 2014, report says
  7. MLB commissioner: Pirates’ success starts in the front office
  8. Couple taken into custody after 8-hour standoff in Hempfield
  9. Pirates notebook: Locke makes bid for final rotation spot, Tabata cut
  10. Players respect coach, refuse to blame Johnston
  11. Malkin, Hornqvist return to Penguins lineup vs. Coyotes