| Business

Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Anheuser-Busch debuts beer with Super Bowl ad

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

BUD $86.29 -$1.31

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, Jan. 9, 2013, 12:01 a.m.

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

Subscribe today! Click here for our subscription offers.



Show commenting policy

Most-Read Stories

  1. Steelers QB Roethlisberger not targeting Oct. 25 return
  2. Fleury’s demeanor helps keep Penguins loose, him playing his best
  3. Rossi: Time for Pirates to take next step
  4. Steelers notebook: Tomlin not worried about Jones’ lack of sacks
  5. How the Pirates put together another postseason contender
  6. Penguins rally in wake of Dupuis injury
  7. Cubs’ Arrieta, Pirates’ Cole leave batters with little margin for error
  8. NL wild-card game notebook: Pirates understand hype surrounding Cubs
  9. Experience, familiarity giving Canevin girls soccer a boost
  10. Penguins make moves in advance of roster deadline
  11. War party targets Putin & Assad