TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Anheuser-Busch debuts beer with Super Bowl ad

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

BUD $86.29 -$1.31

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, Jan. 9, 2013, 12:01 a.m.
 

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

 

 
 


Show commenting policy

Most-Read Stories

  1. Rossi: Brawl for ADs between Pitt and WVU
  2. Fleury’s career-best 6th shutout lifts Penguins over Avalanche in overtime
  3. Steelers must be creative in providing snaps for linebackers
  4. Veteran tight end Miller’s blocking skill crucial to success to Steelers running game
  5. Analysis: Misunderstood Chryst served Pitt well
  6. Pitt offensive coordinator Rudolph still focused on Panthers
  7. Time is of essence for Pitt in finding football coach, athletic director
  8. Valley reaches out to brighten East Deer cancer patient’s holiday
  9. Steelers notebook: Chiefs pass rush to test Steelers
  10. Beacons track shoppers’ smartphones amid retailers’ aisles
  11. Developer reveals Buncher plans for 400 Strip District apartments, townhomes
Subscribe today! Click here for our subscription offers.