TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Anheuser-Busch debuts beer with Super Bowl ad

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

BUD $86.29 -$1.31

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, Jan. 9, 2013, 12:01 a.m.
 

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Stories

  1. Big plays cost Steelers defense in preseason loss at Bills
  2. Saturday - Aug. 29, 2015
  3. Hackers have wide reach
  4. Burnett targets mid-Sept. return, Glasnow unlikely to get call
  5. One shot, one assaulted in White Township brawl
  6. Resurgence of retro video arcades, pinball parlors hits Pittsburgh
  7. Architecture: Pittsburgh history in 10 houses
  8. Rossi: Beleaguered Steelers need MVP from Big Ben
  9. U.S. closes in on offshore tax evasion
  10. Patience serves as virtue amid prospect Glasnow’s quest for majors
  11. Flooded out of Big Easy, veterinarian builds new life in Lawrenceville