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Anheuser-Busch debuts beer with Super Bowl ad

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By The Associated Press

Published: Wednesday, Jan. 9, 2013, 12:01 a.m.

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

 

 
 


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