TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Anheuser-Busch debuts beer with Super Bowl ad

BUD $86.29 -$1.31

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, Jan. 9, 2013, 12:01 a.m.
 

Anheuser-Busch InBev is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser will introduce Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in packages and in 22-ounce single bottles.

The offering will occur a year after Anheuser-Busch InBev introduced Bud Light Platinum during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

 

 
 


Show commenting policy

Most-Read Stories

  1. Steelers notebook: Mitchell to miss beginning of training camp
  2. Rossi: Roethlisberger staging big comeback
  3. Steelers won’t negotiate Roethlisberger extension until after season
  4. After year off, Steelers’ Pouncey ‘ready to go’
  5. Rockies’ 7-run 7th-inning dooms Pirates in 8-1 loss
  6. Megan’s Law offender in Greensburg arrested when girl, 13, found hiding in shower
  7. Tri-state Tea Party group aims to broaden its appeal to conservatives
  8. Report blames pilot for 2011 Hawaii crash that killed Pittsburgh couple
  9. Pirates notebook: Cole to make rehab start at Indianapolis on Monday
  10. Young Hotel residents moved to temporary shelter in Pitcairn
  11. Pennsylvania Liquor Control Board suspends in-store tastings
Subscribe today! Click here for our subscription offers.