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Hooters revamps its look, aims to be a family restaurant

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By Tiffany Hsu

Published: Saturday, Jan. 19, 2013, 12:01 a.m.

Hooters of America is turning 30 this year. High time for a makeover, the company said. Hooters is remodeling one of its stores in Houston with hopes that the design will serve as a prototype for future locations.

The Atlanta-based company is notorious for using bosomy young women in tank tops and skin-tight orange shorts as servers. There are 435 Hooters in 44 states and 28 foreign countries.

The hope, according to Hooters Chief Marketing Officer Dave Henniger, is that customers view the revamped store as “the ideal environment to ... enjoy a delicious meal with their family.”

 

 
 


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