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Best Buy Co. has enlisted actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.

The Minneapolis-based electronics chain said it will air a 30-second spot featuring Poehler, fresh off from her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game, which airs Feb. 3 on CBS.

The ad will convey a branding message and coincides with the retailer's turnaround plan to combat tough competition from online retailers and discounters.

Thirty-second ads cost $4 million, but that price tag brings lots of eyeballs. Last year, 111 million viewers tuned in to the big game.

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