TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

GNC's new ad theme: Respect Yourself

GNC $34.61 -$0.57

at close on WEDNESDAY

Daily Photo Galleries

Wednesday, Jan. 30, 2013, 12:14 p.m.
 

GNC kicked off a multimedia brand campaign, “Respect Yourself,” that will include TV network and cable spots and outdoor, national print and digital advertising.

Downtown-based health products retailer GNC Holdings Inc. said on Wednesday that the campaign celebrates people who “enjoy great self-respect” by living healthy lifestyles.

A worldwide competition asks customers to submit “Me on GNC” personal success stories. Peter Arnell, who designed GNC's “Live Well” campaign, is leading the effort with GNC's marketing and communications team.

GNC has more than 6,000 stores nationwide, including 2,168 stores-within-stores at Rite Aid pharmacies.

 

 
 


Show commenting policy

Most-Read Stories

  1. Steelers sign former star LB Harrison; Tomlin talks ‘different climate’
  2. State Sen. Jim Ferlo: ‘I’m gay. Get over it. I love it’
  3. Port Authority: Drivers ‘reckless’ before buses bumped, wrecking 1
  4. Bill allowing schools to administer epinephrine advances in state senate
  5. Steelers’ Taylor recovering from forearm surgery
  6. Baldwin-Whitehall substitute teacher charged in child porn case
  7. Steelers defense must replace 3 injured starters after victory
  8. Man takes rifle from Jeannette police car
  9. Pollution may be cause of sky’s colored streaks in Westmoreland
  10. With informant missing, drug case should be dropped, Carrick man’s lawyer says
  11. Coder resigns as football coach at Canon-McMillan
Subscribe today! Click here for our subscription offers.