TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

GNC's new ad theme: Respect Yourself

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

GNC $34.61 -$0.57

at close on WEDNESDAY

Daily Photo Galleries

Wednesday, Jan. 30, 2013, 12:14 p.m.
 

GNC kicked off a multimedia brand campaign, “Respect Yourself,” that will include TV network and cable spots and outdoor, national print and digital advertising.

Downtown-based health products retailer GNC Holdings Inc. said on Wednesday that the campaign celebrates people who “enjoy great self-respect” by living healthy lifestyles.

A worldwide competition asks customers to submit “Me on GNC” personal success stories. Peter Arnell, who designed GNC's “Live Well” campaign, is leading the effort with GNC's marketing and communications team.

GNC has more than 6,000 stores nationwide, including 2,168 stores-within-stores at Rite Aid pharmacies.

 

 
 


Show commenting policy

Most-Read Stories

  1. Clues to Chief Justice John Roberts’ thinking on new ObamaCare case
  2. Commentary: Witherspoon, Ellison are changing movies
  3. Harmar native’s new book opens door to world for students
  4. Charity wants donors to knit and purl for animal shelters
  5. How to dine out with kids
  6. Pirates enter Plan B with Martin off market
  7. Hax: Dad changes mind, meaning siblings get bigger portion of estate
  8. Ex-etiquette: Remarried mom doesn’t want Thanksgiving with ex
  9. For Steelers, a fight to finish for playoff berth
  10. Mears savors success, credits legendary Lange for guidance, inspiration
  11. 5 arrested on firearm, drug charges in Spring Hill
Subscribe today! Click here for our subscription offers.