GNC's new ad theme: Respect Yourself

| Wednesday, Jan. 30, 2013, 12:14 p.m.

GNC kicked off a multimedia brand campaign, “Respect Yourself,” that will include TV network and cable spots and outdoor, national print and digital advertising.

Downtown-based health products retailer GNC Holdings Inc. said on Wednesday that the campaign celebrates people who “enjoy great self-respect” by living healthy lifestyles.

A worldwide competition asks customers to submit “Me on GNC” personal success stories. Peter Arnell, who designed GNC's “Live Well” campaign, is leading the effort with GNC's marketing and communications team.

GNC has more than 6,000 stores nationwide, including 2,168 stores-within-stores at Rite Aid pharmacies.

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