Time Inc.'s magazines fall 11% at newsstand as Big Titles Drop

| Friday, Feb. 8, 2013, 12:01 a.m.

Time Inc., the largest magazine company, lost 11 percent of its newsstand sales in the second half of last year as readers lost interest in two of its biggest publications.

People and Time were among the Time Warner Inc. unit's titles with the biggest drops, based on data released by the Alliance for Audited Media. Subscription sales rose 3 percent, helping boost total circulation 1 percent to 32.9 million. Single-copy newsstand sales are an important measure of a magazine's health. Time Inc., which recently eliminated 6 percent of its workforce, has suffered ad and circulation declines affecting most titles.

CEO Laura Lang has been working to merge print and Web advertising operations, aiming to reinvigorate what has become Time Warner's worst-performing division.

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