TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Under Armour sues Nike for trademark infringement

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

UA $47.25 -$0.49

at close on FRIDAY

Daily Photo Galleries

By The Associated Press
Saturday, Feb. 23, 2013, 12:01 a.m.
 

Under Armour Inc. wants to protect its “I will” catchphrase.

The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its rival has inappropriately used variations of the phrase in its marketing.

Under Armour says that Nike, based in Portland, Ore., has started an advertising campaign using phrases such as “I will protect my home court” and “I will finish what I started.”

Under Amour says such use of “I will” is “likely to cause confusion, mistake, and deception.”

Under Amour said that it has been using its “I will” phrase on hundreds of products, packaging and various types of marketing since as early as 1998.

Nike spokeswoman Mary Remuzzi declined to comment.

Under Armour is requesting a permanent injunction to bar Nike from using the “I will” phrase. It is also wants Nike to destroy all products, packaging and signs that use the tagline.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Stories

  1. Man dies after jump from Route 130 overpass onto passing tractor-trailer in Hempfield
  2. Pirates again approach Polanco about contract extension
  3. Reliever Holdzkom among three players cut by Pirates
  4. Beaver County school bus driver charged with sexual assault of student
  5. Former Pa. Gov. Corbett: From pension critic to collector
  6. Fox Chapel softball team off to hot start
  7. Reversing the field: Pirates continue to raid Yankees for hidden skill
  8. 350-pound black bear briefly stuck between Uniontown buildings is relocated
  9. Five is enough for Penguins’ defensemen
  10. Rolling Stones roll into Heinz Field June 20
  11. Sewickley Herald woman of year impacted many through leadership roles