TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Under Armour sues Nike for trademark infringement

UA $47.25 -$0.49

at close on FRIDAY

Daily Photo Galleries

By The Associated Press
Saturday, Feb. 23, 2013, 12:01 a.m.
 

Under Armour Inc. wants to protect its “I will” catchphrase.

The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its rival has inappropriately used variations of the phrase in its marketing.

Under Armour says that Nike, based in Portland, Ore., has started an advertising campaign using phrases such as “I will protect my home court” and “I will finish what I started.”

Under Amour says such use of “I will” is “likely to cause confusion, mistake, and deception.”

Under Amour said that it has been using its “I will” phrase on hundreds of products, packaging and various types of marketing since as early as 1998.

Nike spokeswoman Mary Remuzzi declined to comment.

Under Armour is requesting a permanent injunction to bar Nike from using the “I will” phrase. It is also wants Nike to destroy all products, packaging and signs that use the tagline.

 

 
 


Show commenting policy

Most-Read Stories

  1. Steelers to bring LB Harrison out of retirement
  2. Police investigate assault of man, 38
  3. Steel Valley may be focus of study
  4. Steelers defense must replace three injured starters after victory
  5. Liriano, McCutchen help Pirates to 1-0 win over Braves
  6. Pirates notebook: Volquez open to re-signing with team
  7. Red Wings beat Penguins, 2-1, in preseason opener
  8. Taxes at forefront of 1st Pa. governor debate between Corbett, Wolf
  9. Steelers film session: Old-fashioned power football produces victory
  10. PennDOT puts 14 Alle-Kiski Valley bridges on list to be replaced
  11. Identities oftheft suspects sought by Penn Township and state police
Subscribe today! Click here for our subscription offers.