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Rue21 sets sights on young males with rueGuy stores

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By Thomas Olson
Saturday, Aug. 3, 2013, 12:01 a.m.

Rue21, the Marshall-based retailer of apparel aimed at teens, has started opening stores specifically targeting young males.

The company has opened its first three rueGuy stores, in New Boston, southern Ohio, in Bay Shore, N.Y., and in Harlingen, Texas. By yearend, the retailer plans to open a total of 20 rueGuy stores, which are larger and laid out differently than traditional Rue21 stores that cater to young men and women.

Rue21 operates 959, value-priced stores in 47 states. The company agreed to be acquired in May by private equity firm Apaz Partners in a $1.1 billion deal expected to close by the end of the year.

Thomas Olson is a staff writer for Trib Total Media. He can be reached a 412-320-7854 or at

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