TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Rue21 sets sights on young males with rueGuy stores

Daily Photo Galleries

By Thomas Olson
Saturday, Aug. 3, 2013, 12:01 a.m.
 

Rue21, the Marshall-based retailer of apparel aimed at teens, has started opening stores specifically targeting young males.

The company has opened its first three rueGuy stores, in New Boston, southern Ohio, in Bay Shore, N.Y., and in Harlingen, Texas. By yearend, the retailer plans to open a total of 20 rueGuy stores, which are larger and laid out differently than traditional Rue21 stores that cater to young men and women.

Rue21 operates 959, value-priced stores in 47 states. The company agreed to be acquired in May by private equity firm Apaz Partners in a $1.1 billion deal expected to close by the end of the year.

Thomas Olson is a staff writer for Trib Total Media. He can be reached a 412-320-7854 or at tolson@tribweb.com.

 

 
 


Show commenting policy

Most-Read Stories

  1. Steelers won’t negotiate Roethlisberger extension until after season
  2. Steelers cut linebacker Kion Wilson, sign cornerback Toler
  3. LaBar: John Cena leaving WWE for Hollywood?
  4. Five questions facing Steelers entering training camp
  5. National city organization chooses Pittsburgh for 2016 gathering
  6. More than 800 marijuana plants seized in Washington County
  7. Injured eagle in Somerset County returns to the wild
  8. Suspended Penn-Trafford teacher charged with stalking student
  9. Penn State to announce new athletic director
  10. North Huntingdon woman charged with threatening to burn down officer’s house
  11. Kerry says no deal yet for 7-day truce in Gaza
Subscribe today! Click here for our subscription offers.