| Business

Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Rue21 sets sights on young males with rueGuy stores

Email Newsletters

Sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Daily Photo Galleries

By Thomas Olson
Saturday, Aug. 3, 2013, 12:01 a.m.

Rue21, the Marshall-based retailer of apparel aimed at teens, has started opening stores specifically targeting young males.

The company has opened its first three rueGuy stores, in New Boston, southern Ohio, in Bay Shore, N.Y., and in Harlingen, Texas. By yearend, the retailer plans to open a total of 20 rueGuy stores, which are larger and laid out differently than traditional Rue21 stores that cater to young men and women.

Rue21 operates 959, value-priced stores in 47 states. The company agreed to be acquired in May by private equity firm Apaz Partners in a $1.1 billion deal expected to close by the end of the year.

Thomas Olson is a staff writer for Trib Total Media. He can be reached a 412-320-7854 or at

Subscribe today! Click here for our subscription offers.



Show commenting policy

Most-Read Stories

  1. Unsung backups provide boost for Steelers defensive line
  2. Penguins lose hard-fought game to Blue Jackets in overtime
  3. Former Pirates pitcher Happ agrees to $36 million, 3-year deal with Blue Jays
  4. Starkey: Flashback Friday for Pitt
  5. Pitt falls flat in finale loss to Miami
  6. Body found in Allegheny River in Harrison
  7. Unabashed church pastors put politics front and center
  8. Contractor eyes early finish to work on New Stanton interchange of Interstate 70
  9. Gilbert, son of ex-Pitt football standout, commits to Panthers
  10. Run game needed for balance vs. Seahawks
  11. Police: 3 killed, 9 wounded in attack at Colorado Planned Parenthood