Rue21 sets sights on young males with rueGuy stores
Rue21, the Marshall-based retailer of apparel aimed at teens, has started opening stores specifically targeting young males.
The company has opened its first three rueGuy stores, in New Boston, southern Ohio, in Bay Shore, N.Y., and in Harlingen, Texas. By yearend, the retailer plans to open a total of 20 rueGuy stores, which are larger and laid out differently than traditional Rue21 stores that cater to young men and women.
Rue21 operates 959, value-priced stores in 47 states. The company agreed to be acquired in May by private equity firm Apaz Partners in a $1.1 billion deal expected to close by the end of the year.
Thomas Olson is a staff writer for Trib Total Media. He can be reached a 412-320-7854 or at email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Worley tosses 4-hit shutout against Giants
- Pirates expect high prices in trade market
- Rutgers football coach says Scarlet Knights, Big Ten is ‘a tremendous marriage’
- Steelers hoping that youth movement breathes life into team
- Tarentum fire hits vehicles, garage
- Approval for Wal-Mart closer in McCandless
- Fallowfield woman held for abusing her son
- Steelers notebook: Team hasn’t called on Keisel, Harrison yet
- Gas prices are falling, but Pittsburgh area lags behind average
- Deer Lakes hires part-time communications coordinator
- Westmoreland women stole thousands to finance dog show appearances