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New Amazon 'test feature' resembles Pinterest

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By Jay Greene
Saturday, Aug. 3, 2013, 12:01 a.m.
 

Amazon.com Inc. debuted a Pinterest-like section on its website, something that could induce shoppers to buy more goods from the retail giant.

The company quietly started Collections, which it calls a “test feature,” where customers can add pictures or products from Amazon's vast catalog to show off their style taste, the types of books they like and the goods they hope to someday own.

Amazon had set up a way for shoppers to pin items from its catalog on Pinterest, a site where people post pictures of products, people, pets and more. It has included a Pinterest icon, which shoppers can use to share products.

Collections users also can connect with their friends to see what items they're posting.

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