Job hunt changes with tech
If you want a job, get more tech-savvy. That's the overarching message of a 2014 survey by Career Thought Leaders Consortium (careerthoughtleaders.com), a think tank for the “now, the new, and the next in careers.”
Use of LinkedIn, for example, is paramount for today's job seeker, according to the CTL survey. Instead of soliciting resumes, many recruiters go directly to LinkedIn to source candidates. To maximize your LinkedIn presence, get a professional headshot, add a video in which you explain what you bring to a potential employer, and link to your personal website, which should contain your resume and other vital information.
Twitter, Facebook and Pinterest have a place in the technologically savvy job seeker's arsenal. On Pinterest, you can pin your resume and job search information. On Facebook, you can let your friends know about your job search. Twitter is helpful for following prospective employers, especially if you engage in a chat with a recruiter.
Use technology to set your resume apart. Add testimonial quotes from LinkedIn, or include a link to your personal website. Pay a graphic designer to make an “infographic” resume, which is a colorful, creative graphic and video style version of a resume. Infographic resumes are cutting edge, so they are not right for everyone, but if you are applying for a creative or computer job, or a job that requires “out of the box” thinking, an infographic resume could give you a dramatic edge. Post your infographic resume online and you will get attention you can never get with a traditional one.
Speaking of getting attention, the chances recruiters will read your resume on a mobile device are increasing, so be sure whatever format you use is reader-friendly in all modes of communication.
You can get recruiters' attention by making YouTube videos to market yourself. Post links on social media.
Interviews are changing. Skype and Facetime can eliminate the need for an in-person visit. Video interviewing that is not “real time” is becoming more common. The applicant logs in and responds to structured questions, then the employer views the responses at a later time. One of my outplacement clients was surprised to be interviewed this way by Wal-Mart. She found it disconcerting to know she had “x” minutes to respond to a question and struggled to focus on the content of her answers. To prepare for a recorded video interview, rehearse the content of your answers out loud and time yourself.
“Old-fashioned” methods can still be surprisingly effective. Sending a resume via mail guarantees a human being will read it, and if you address it to the hiring manager, you have greatly increased your chance for an interview.
Most employers prefer to hire people through their network. So please don't be one of those job seekers who just responds to job board postings then waits for the phone to ring.
CTL projects that by 2020, 50 percent of employees will work project to project, with many of them being self-employed. Multiple revenue streams will become more common than having just one job. That's what I call a “slash” career, like mine: “Executive coach/outplacement expert/HR consultant/author/columnist.” What's between your slashes?
Chris Posti is president of Posti & Associates in Pittsburgh. She can be reached at 724-344-1668.