Facebook to charge to promote posts
NEW YORK — Facebook has long declared that it's “free and always will be.” And it still is — unless you want more friends to see what you have to say.
The social-media giant is rolling out a feature in the United States that lets users pay to promote their posts to friends, just as advertisers do. Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries. Facebook said Wednesday that promoting a post — such as announcing a garage sale, charity drive or big news such as an engagement — will bump it higher in your friends' news feeds.
“Every day, news feed delivers your posts to your friends. Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn't near the top of their feed,” wrote Abhishek Doshi, a software engineer at Facebook, on Facebook's news site.
Facebook didn't say how much it will cost to promote the posts, only that it's considering a range of prices. On Wednesday, though, some users could pay $7 for each update that they want to promote.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- U.S. employers add 223K jobs, jobless rate falls to 5.3%
- Gulf states reach $18.7B settlement with BP over oil spill
- Kraft shareholders approve merger with Heinz
- H-D Advanced Manufacturing in Franklin Park buys aerospace components maker Firstmark
- Drillers to submit electronic records on fracking chemicals to Pa. DEP
- Halliburton to close Indiana County office
- Alpha Natural Resources buys out European partner in Marcellus venture
- Government contests sale of GE appliance business to competitor Electrolux
- Consol again reworks offering for coal spinoff
- Heinz executives to dominate post-merger management of Kraft Heinz Co.
- Rules holding for-profit schools accountable for student earnings go into effect