Olive Garden revamps for the modern family
By The Associated Press
Published: Saturday, Oct. 6, 2012, 12:01 a.m.
Olive Garden is tossing out its famous “When You're Here, You're Family” slogan to cater to a more modern lifestyle.
After a 14-year run, the Italian restaurant chain will start a new ad campaign Sunday night as it looks to freshen its image and boost struggling sales.
Instead of evoking Old World charm, the new ads will feature brightly lit snapshots of modern life — little girls at ice skating practice, a woman striking a yoga pose, a group of friends taking a picture of themselves with a smart phone.
To underscore the point, the “Go Olive Garden” ads will be voiced over by actress Julie Bowen, who plays a neurotic mom on “Modern Family.”
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