Olive Garden revamps for the modern family
Olive Garden is tossing out its famous “When You're Here, You're Family” slogan to cater to a more modern lifestyle.
After a 14-year run, the Italian restaurant chain will start a new ad campaign Sunday night as it looks to freshen its image and boost struggling sales.
Instead of evoking Old World charm, the new ads will feature brightly lit snapshots of modern life — little girls at ice skating practice, a woman striking a yoga pose, a group of friends taking a picture of themselves with a smart phone.
To underscore the point, the “Go Olive Garden” ads will be voiced over by actress Julie Bowen, who plays a neurotic mom on “Modern Family.”
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Faulty air bags in 30M vehicles
- PPG Industries to buy Westmoreland Supply paint store chain
- First Niagara sets aside $45 million
- Amazon investors’ patience wears thin
- FedEx investing another $1.2B in growth projects at FedEx Ground in Moon
- Stocks rise broadly on earnings; Amazon sinks
- Toyota Yaris adds French flair for ’15
- Mini goes mainstream
- Motoring Q&A: ‘Check engine’ light doesn’t reset itself
- SEC approves looser mortgage lending guidelines
- PUC approves Columbia Gas pipeline extensions program for homeowners