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Chrysler says beating GM to pickup market an advantage

By Craig Trudell C.2012 Bloomberg News
Tuesday, Oct. 9, 2012, 12:01 a.m.

Chrysler Group LLC, whose U.S. pickup sales are growing faster than Ford Motor Co.'s and General Motors Co.'s, will gain an edge by introducing revamped pickups before GM does, an executive said.

“We've got a long glide path before GM is in the market and I think that's going to be a huge advantage for us,” Fred Diaz, president of the Ram truck brand, told reporters Monday during a briefing in Detroit. The company has started making 2013 Rams and “from every indication we're hearing,” it doesn't expect GM to start selling revamped full-size trucks until “the summer of next year,” he said.

Ram pickup deliveries rose 20 percent through September, topping gains of 11 percent by Ford's F-Series and 0.6 percent by GM's Chevrolet Silverado.



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