TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Ruum kids wear to replace 77kids at malls

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Wednesday, Nov. 7, 2012, 12:01 a.m.
 

The 77kids children's clothing label is apparently giving way to a new identity under its new ownership.

Signs in the front windows of the 77kids by American Eagle store Tuesday at The Mall At Robinson read, “Make room for Ruum American Kids Wear.”

American Eagle Outfitters Inc. sold its money-losing 77kids business, which debuted online four years ago, in August to Ezra Dabah, former CEO of The Children's Place. The deal included 22 stores, and in addition to Robinson, 77kids has a Ross Park Mall store.

At Robinson, a 77kids merchandise “blowout” is under way, signs say, with discounts at 20 to 40 percent. Dabah's purchase included a license to use the 77kids name through Jan. 15. Neither Dabah nor officials at either mall could be reached for comment.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Experts: If health insurers’ safeguard goes broke, consumers could pay
  2. Visa limits vex businesses
  3. Rules could kick door open for nuclear power
  4. Camera prevalence approaches sci-fi realm
  5. Nike, Under Armour invest in watching exercisers’ steps
  6. Paper’s prevalence unlikely to diminish
  7. Scented society is killing cheap perfume industry
  8. Kings Family Restaurants sold to California firm
  9. MedExpress bought by United Health Group
  10. Planned Smallman Place condos in Strip District selling fast
  11. ‘Promposals’ can be small as burritos, big as Jumbotrons