| Business

Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Ruum kids wear to replace 77kids at malls

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Wednesday, Nov. 7, 2012, 12:01 a.m.

The 77kids children's clothing label is apparently giving way to a new identity under its new ownership.

Signs in the front windows of the 77kids by American Eagle store Tuesday at The Mall At Robinson read, “Make room for Ruum American Kids Wear.”

American Eagle Outfitters Inc. sold its money-losing 77kids business, which debuted online four years ago, in August to Ezra Dabah, former CEO of The Children's Place. The deal included 22 stores, and in addition to Robinson, 77kids has a Ross Park Mall store.

At Robinson, a 77kids merchandise “blowout” is under way, signs say, with discounts at 20 to 40 percent. Dabah's purchase included a license to use the 77kids name through Jan. 15. Neither Dabah nor officials at either mall could be reached for comment.

Subscribe today! Click here for our subscription offers.



Show commenting policy

Most-Read Business Headlines

  1. CMU showcases its lengthy list of fledgling companies at venture event
  2. Stocks end roller-coaster day with strong gains; biotechs recover some lost ground
  3. Sluggish wage growth may sap retail spending during winter holidays
  4. Energy efficiency goes mainstream with help of regulations, demand
  5. Finding balance key to PNC Capital Markets chief’s success
  6. Issue of surprise medical bills stirs debate at state insurance hearing
  7. EDMC to lay off 115 more faculty and staff at Art Institute campuses
  8. Eat’n Park sells Cura division that serves hospitals and senior living
  9. 2,000 more layoffs at U.S. Steel debated
  10. Alcoa supplying parts for military jets under $1.1B pact with Lockheed Martin
  11. Volkswagen executive Horn sidesteps blame in emissions scandal