TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Ruum kids wear to replace 77kids at malls

Daily Photo Galleries

Wednesday, Nov. 7, 2012, 12:01 a.m.
 

The 77kids children's clothing label is apparently giving way to a new identity under its new ownership.

Signs in the front windows of the 77kids by American Eagle store Tuesday at The Mall At Robinson read, “Make room for Ruum American Kids Wear.”

American Eagle Outfitters Inc. sold its money-losing 77kids business, which debuted online four years ago, in August to Ezra Dabah, former CEO of The Children's Place. The deal included 22 stores, and in addition to Robinson, 77kids has a Ross Park Mall store.

At Robinson, a 77kids merchandise “blowout” is under way, signs say, with discounts at 20 to 40 percent. Dabah's purchase included a license to use the 77kids name through Jan. 15. Neither Dabah nor officials at either mall could be reached for comment.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Chrysler roars back with latest 200
  2. CNG autos slow to make inroads into U.S. market
  3. Glaxo­SmithKline’s $492M fine is largest in China
  4. Parasitic load issue solvable with some probing
  5. Range Resources to pay $4.15M fine, close old gas drilling impoundments
  6. Ferrari growth would benefit Fiat
  7. Alibaba stock soars in frenetic trading debut
  8. Pa. unemployment rate rises to 5.8 percent
  9. FDA revises food safety rules due out next year
  10. Stocks drift amid Alibaba’s IPO drama
  11. 5 Facebook settings to change now
Subscribe today! Click here for our subscription offers.