Amazon beats Wal-Mart on toy prices as holiday season begins
Amazon.com Inc. has cheaper online prices for toys than Wal-Mart Stores Inc., Target Corp. and other major chains as parents begin shopping for the holidays, according to a Bloomberg Industries analysis.
In a comparison of 125 randomly selected toys conducted on Nov. 8, Amazon had lower prices than Wal-Mart on 44 percent of the items, while Wal-Mart had the advantage on 13 percent. The remaining items had the same price tag. Wal-Mart beat Target Corp., Sears Holdings Corp.'s Kmart chain and Toys “R” Us Inc. on more than 80 percent of the toys, according to a report led by Poonam Goyal, a Bloomberg Industries analyst.
“Toys are important because they are the top category for the holiday — along with electronics — and are the most competitive,” Goyal said in a telephone interview.
Amazon's lead was a surprise because Wal-Mart led in last year's pricing study for much of the holiday season, Goyal said.
Amazon had the advantage on items such as the limited-edition version of “Resident Evil: Operation Raccoon City,” a video game for the PlayStation 3 that it priced at $20.98, compared with $39.96 at Wal-Mart.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Employers start to feel wage pressures
- Amazon.com distribution center planned for Pittsburgh’s West End
- IMF cuts U.S., global growth forecasts for ’14
- Smartphone coupons just one way stores aim to increase spontaneous buys
- Wesco posts higher profit, lowers full year outlook
- Dunkin’ pushes cashiers to ‘upsell’
- Income inequality narrower under Obama, analysis concludes
- Chrysler recalls up to 792K Jeep SUVs for ignition switch defect
- Morgan Stanley settles for $275M
- GM profit 2Q falls 85% on recall costs
- 3 ways to dig up dirt on people