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Pizza Hut perfume: Yes, it's real

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YUM $65.90 +$0.01

at close on WEDNESDAY

By Schuyler Velasco Staff Writer
Thursday, Dec. 6, 2012, 12:01 a.m.

No matter which way you slice it, Pizza Hut has long been an innovator in the pizza industry. But now Pizza Hut is channeling its creative streak into other ventures, releasing its own perfume.

“A brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough,” reads the announcement from Pizza Hut and its parent company Yum! Brands.

It began as a joke: Pizza Hut Canada's marketing firm, Grip Limited, posted a tongue-in-cheek Facebook post on the Pizza Hut Canada fan page, asking, “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?”

Thousands responded, some requesting a bottle of Pizza Hut perfume for themselves. And so it was.

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