TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Trendspotters say 'intelligent objects' will rule market in 2013

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Related .pdfs
Can't view the attachment? Then download the latest version of the free, Adobe Acrobat reader here:

Get Adobe Reader

'American Coyotes' Series

Traveling by Jeep, boat and foot, Tribune-Review investigative reporter Carl Prine and photojournalist Justin Merriman covered nearly 2,000 miles over two months along the border with Mexico to report on coyotes — the human traffickers who bring illegal immigrants into the United States. Most are Americans working for money and/or drugs. This series reports how their operations have a major impact on life for residents and the environment along the border — and beyond.

Tuesday, Jan. 1, 2013, 8:43 p.m.
 

Technology should continue to dominate consumer trends in 2013, though that should surprise few.

“This reflects broader shifts and developments we've been following for the last several years,” said Ann Mack, director of trendspotting for New York ad agency JWT Worldwide, which compiles an annual list of 100 things to watch. “This reflects how integral technology is to our lives, how businesses are responding to technology in our lives and how consumers react to it.”

Among the top trends for the new year identified by JWT are tech-laden accessories called “App-cessories.” Among the examples are Oakley's Airwave ski goggles with GPS and Bluetooth capabilities.

“This is part of a larger trend in intelligent objects,” Mack said.

Other technology trends include techie camps for kids and click-and-collect shopping in which consumers make purchases online but pick up products at a store.

Technology will play an integral role in a trend Duquesne University marketing professor Audrey Guskey calls “screening fans.” Consumers will use apps and websites to get best prices and reviews through their smartphones, tablets and computers.

“Consumers are more savvy because of the information at their fingertips,” she said. “And it absolutely will continue to grow, not just in the numbers of people using it but in the times we use it — not just at the holidays.”

Guskey is bullish on “cheap being chic” as people recycle wares or generate extra income through online marketplaces such as eBay, Amazon.com, etsy.com and Craigslist.

“Consumers are looking for ways to save money,” Guskey said. “And bragging about bargains is now fashionable.”

Customers can cash in as companies continue to reward loyalty and appeal to a targeted audience by providing coupons and discounts for repeat business. Guskey's advice for consumers?

“Don't spread yourself out,” she said. “Pick one or two stores and shop there so you can become a VIP.”

For those who want less technology instead of more, don't fear. This year will feature tech-less trends, as well.

In the JOMO, or the Joy of Missing Out, movement, people will eschew social media, endless news cycles and instant email access for information when they want and need it, Mack said.

To that end, peer-to-peer experiences such as off-the-beaten-path tours led by locals and private cooking lessons with professional chefs featured on Gidsy.com will be popular.

“Any trend with any significant weight and momentum will be with us for a while,” Mack said. “We follow trends that will be with us in 2013 and beyond.”

Jason Cato is a staff writer for Trib Total Media. He can be reached at 412-320-7936 or jcato@tribweb.com.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Shell shovels millions into proposed Beaver County plant site
  2. Extended oil slump takes toll
  3. Muni bond funds stressed
  4. Bond funds hold onto cash
  5. Off-duty but on call: Suits seek overtime
  6. Companies hand out perks, benefits instead of pay raises
  7. $2-per-gallon gas expected by year’s end, but not in Western Pa.
  8. Tech Q&A: Why you should test your router
  9. When it comes to home ownership, Hispanics finding locked doors
  10. Of Caitlyn Jenner and workplace restrooms
  11. Small business hangs on fate of Export-Import Bank