LG beats rivals in race to sell new OLED TVs

| Thursday, Jan. 3, 2013, 12:01 a.m.

LG Electronics Inc. started taking pre-orders on Wednesday for the world's first big TVs that use an advanced display technology promising startlingly clear images on wafer-thin screens.

The South Korean company said the 55-inch TVs, which use a technology called “OLED” and have a price tag of $10,335, will be delivered to buyers in its home market next month. The new TVs will be available in North America, Europe and the rest of Asia before the end of March, LG said in a statement.

LG's announcement is the culmination of a race by electronics makers to be the first to deliver the sets that began in 2007 when Sony Corp. showed off the world's first OLED TV, which had an 11-inch screen.

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