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'Tattletale' devices cut car insurance costs, raise privacy concerns

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By (Minneapolis) Star Tribune
Saturday, Jan. 19, 2013, 12:01 a.m.

Rat yourself out and save money on car insurance.

That's the selling point for palm-sized devices, often called “tattletales,” that consumers can voluntarily install into a car's on-board diagnostic port to track driving habits such as mileage, speed, time of day and braking intensity.

“It's a more accurate way to measure auto insurance risks, so those customers who are lower risks pay lower rates,” said Dick Luedke, a spokesman for State Farm Insurance.

The insurers say the devices give drivers control over their rates and encourage good habits. Others wonder if the measures used by the insurers accurately predict risk.

One former Minnesota regulator is deeply skeptical and worries about how insurers will use the data they collect.

“One policy-holder's discount is another man's surcharge for not using the device,” said former Minnesota Attorney General Mike Hatch, who is a former state Commerce Department commissioner.

He questioned whether speed, G-force and mileage accurately reflect risk.

For example, an inner-city driver would stop more frequently than a rural driver, Hatch said, but a rural driver might drive faster than an urban driver.

State Farm offers some form of the device in 18 states and will offer it in 31 states by the end of the month. Luedke emphasized that the device is voluntary. Those who choose to enroll get free use of the device for a year and an immediate 5 percent discount on their insurance rate.

After the free trial, the State Farm device costs $5 to $10 a month, depending on the level of service. Drivers can add roadside assistance, location monitoring and alerts, so a parent might be notified if a teenager ventures into an area he or she is not supposed to go.

Progressive Insurance's “Snapshot” device, offered nationwide, is free. Consumers plug in the device and use it for six months to calculate their renewal rate, then return the device to Progressive. The insurer also offers the device free to non-customers for a 30-day trial.

According to Progressive, more than 1 million drivers have signed up since 2008. Drivers save an average of $150 per year, the spokeswoman said.

Progressive's “Snapshot” uses the time of day and the speed to calculate the number of miles a customer drives as well as how often they slam on the brakes.

The “Snapshot” device “is great for people who drive less, in safer ways and during safe times of day,” the spokeswoman said.

Allstate Insurance offers a similar device in 10 states. Spokeswoman Meghan O'Kelly said that in addition to mileage, the device measures acceleration, braking, speed and time of day, but not location. She said mileage is 50 percent of Allstate's risk calculation.

About 12 percent of new customers have enrolled, she said, with discounts averaging 14 percent.

Neither Progressive nor Allstate tracks location.

Luedke declined to provide data on State Farm customer usage, but he said the average user gets a 10 percent discount.

“It gives the customer some control,” he said. “Maybe you're inspired to drive less knowing the less you drive, the bigger the discount — and it's good for the environment.”

Some drivers were skeptical.

“I wouldn't do it until I knew more about it,” said Karen Rivard, who works in downtown Minneapolis.

Tim Holmes of Eagan, Minn., used the Progressive device and liked it. “I just wanted a break on my insurance,” he said, adding that he had a wreck on his record.

He said he still gets a 15 percent discount, and his rates finally dropped below $100 a month, although the 29-year-old was not sure whether to attribute the rate to his habits or his age.

“I didn't have any fear about my privacy,” Holmes said.

His friend Wendi BeamEinberger also shrugged off privacy concerns, saying that insurers collect plenty of personal data, such as credit scores.

“I'm a good driver,” she said, but “they're going to increase your rates no matter what.”

Hatch said he expects insurers to eventually sell the data the way banks sell loan data. “I know they're going to use the data wrong. They always do,” he said.

Luedke said State Farm does not sell any data on customers to third parties.

Not everyone provides the option. In a statement, AAA said the company is researching the costs and benefits of the devices.

In some cases, the optional trackers have fueled — or settled — domestic debates. The Progressive spokeswoman said she knows of married couples who use the devices to determine which spouse is a better driver.

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