Kraft Foods in fight with Cracker Barrel
Kraft Foods is suing Cracker Barrel Old Country Store over the restaurant chain's plans to use the “Cracker Barrel” name on packaged ham, bacon and other foods.
Kraft notes that it started using the “Cracker Barrel” name on cheese in 1954. Cracker Barrel Old Country Store Inc., based in Lebanon, Tenn., was established in 1969.
Kraft says it never took formal legal action until now because the chain had sold only a very limited number of mixes, candies and sauces through its shops and website. But Cracker Barrel Old Country Store recently announced a licensing agreement to sell foods including “assorted lunch meats, glazes, jerky and summer sausage” to a much broader audience at supermarket and big-box retailers such as Wal-Mart Stores Inc.
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