Public Relations Society bestows awards
Burson-Marsteller's campaign for Leviton's new Universal Dimmer light switches was bright enough to win best of show at the Renaissance Awards event sponsored by the Pittsburgh chapter of the Public Relations Society of America.
A total of 22 Renaissance awards and 19 awards of merit were distributed in media relations, marketing communications, social media and community relations categories. Here are other winners by category, plus clients or campaigns:
Social media: Brunner Public Relations, for a Recreational Boating and Fishing Foundation campaign.
Media relations: Duquesne University, for cancer-related research at the university; Burson-Marsteller, for Cooper Power Systems and Leviton campaigns.
Marketing communications: Brunner, for Cub Cadet test drive challenge; Burson-Marsteller for Leviton.
Special events: Gatesman+Dave, for Casey's Clubhouse opening day; Education Management Corp., for Art Institute of NYC at Fashion Week; Burson-Marsteller, for Heinz Awards; and Elias-Savion, for Deceuninck North America “Celebrating Genius.”
External publication: Carnegie Mellon University, for Carnegie Mellon University Today, and Education Management, for The Common Thread 2012.
Executive communication, editorial: Carnegie Mellon University, for Carnegie Mellon Today First Word column.
Press kit: BrandMill, for Idlewild & Soakzone 135th season opening.
Blogger outreach: Brunner, for Lucky Leaf “Bake Your Heart Out” and Huffy Moms on Bikes blogger outreach.
Social media website: Burson-Marsteller, for Hormel Foods report.
Individual honors: John Longstreet of Quaker Steak & Lube, CEO communicator of the year; Scott Bricker, BikePGH, nonprofit CEO award; JoAnn Jenny of Allegheny County Airport Authority, nonprofit communicator of the year; Dan Ayer of Gatesman+Dave, rising star; Paul Furiga of WordWrite Communications, hall of fame; Brittany Lavenski of West Virginia University, Bob O'Gara scholarship.