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Lay's test-crunches 3 new chip flavors

PEP $72.60 -$0.21

at close on FRIDAY

By The Associated Press
Saturday, Feb. 9, 2013, 12:01 a.m.
 

The next Lay's potato chip will taste like chicken and waffles. Or cheesy garlic bread. Or Sriracha, a hot sauce often used in Thai dishes.

Lay's is letting potato chip lovers decide which one of the three will be its newest flavor. All of them will be sold at retailers nationwide starting next week. After trying them, fans have until May to vote for their favorites. The flavor with the most votes will stay on store shelves.

But if the other two flavors sell well, they may remain in stores, too, said Ann Mukherjee, chief marketing officer at Frito-Lay.

“Who knows, we don't know what's going to happen.” she said. “Our intent is to keep the one that people vote for.”

It's the latest promotional stunt that tries to engage customers through social media and direct interaction, much as Hasbro's Monopoly did with its recent contest that ended with the addition of a cat game token and the demise of the iron.

 

 
 


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