Lay's test-crunches 3 new chip flavors
The next Lay's potato chip will taste like chicken and waffles. Or cheesy garlic bread. Or Sriracha, a hot sauce often used in Thai dishes.
Lay's is letting potato chip lovers decide which one of the three will be its newest flavor. All of them will be sold at retailers nationwide starting next week. After trying them, fans have until May to vote for their favorites. The flavor with the most votes will stay on store shelves.
But if the other two flavors sell well, they may remain in stores, too, said Ann Mukherjee, chief marketing officer at Frito-Lay.
“Who knows, we don't know what's going to happen.” she said. “Our intent is to keep the one that people vote for.”
It's the latest promotional stunt that tries to engage customers through social media and direct interaction, much as Hasbro's Monopoly did with its recent contest that ended with the addition of a cat game token and the demise of the iron.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Emergency room visits decline as navigators steer patients to proper medical care
- U.S. Steel warns it may lay off almost 2,000 workers in Alabama, Texas
- MSA Safety products in demand to protect workers in dangerous jobs
- Energy companies vie for experienced workers with skills in high demand
- Drillers bid millions for oil, gas beneath West Virginia public lands
- Milk industry swats back at ‘anti-dairy’ trend
- Energy-saving tactics pay off in Green Workplace Challenge
- Interest rates likely to stay low until fall
- Listless stock market inches up
- Drops in gasoline prices won’t likely last, analysts say
- Energy Spotlight: Adam Pope