GM lowers Malibu prices to compete with Camry on Web
By Tim Higgins C.2013 Bloomberg News
Published: Saturday, Feb. 9, 2013, 12:01 a.m.
General Motors Co., in an effort to make its Chevrolet Malibu more appealing to online car shoppers, lowered the car's price by as much as $770 to compete with better-selling midsize sedans. The segment includes five of the 20 most popular vehicles.
The entry-level Malibu's starting price was reduced by $345 to $21,995, which excludes an $810 freight charge, GM said. The Toyota Camry, the top-selling car, begins at $22,235 before a $795 handling fee, according to Toyota Motor Corp.'s website.
Malibu U.S. sales rose 7.8 percent in January while the Camry increased 13 percent, according to researcher Autodata Corp.
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