Samsung set to introduce new iPhone challenger — Galaxy S 4
NEW YORK — Samsung Electronics is kicking up its competition with Apple with its new Galaxy S 4 smartphone, which has a larger, sharper screen than its predecessor, the best-selling S III.
Samsung trumpeted the much-anticipated phone's arrival on Thursday at an event accompanied by a live orchestra while an audience of thousands watched the onstage theatrics.
The Galaxy S 4, which crams a 5-inch screen into a body slightly smaller than the S III's, will go sale globally in the April-to-June period.
In the United States, it will be sold by all four national carriers — Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA — as well as by smaller ones US Cellular and Cricket.
Samsung did not say what the phone will cost, but it can be expected to start at $200 with a two-year contract in the United States.
JK Shin, the executive in charge of Samsung's mobile communications division, promised the money would be well-spent for a “life companion” that will “improve the way most people live every day.”
That bold promise set the tone for the kind of flashy presentation associated with the showmanship of Apple, the company that Samsung has been trying to upstage. Apple contends Samsung has been trying to do it by stealing its ideas — an allegation that has triggered bitter courtroom battles around the world.
In the last two years, Samsung has emerged as Apple's main competitor in the high-end smartphone market. At the same time, it has sold enough inexpensive low-end phones to edge out Nokia Corp. as the world's largest maker of phones.
The Galaxy line has been Samsung's chief weapon in the smartphone fight, and it has succeeded in making it a recognizable brand while competitors such as Taiwan's HTC Corp. and Korean rival LG have stumbled.
Samsung has sold 100 million Galaxy S phones since they first came out in 2010. That's still well below the 268 million iPhones that Apple has sold in the same period, but Samsung's sales rate is catching up.
Research firm Strategy Analytics said the Galaxy S III overtook Apple's iPhone 4S as the world's best-selling smartphone for the first time in the third quarter of 2012, as Apple fans were holding off for the iPhone 5, which took back the crown in the fourth quarter.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Super Bowl ads win by playing to viewers’ emotions, experts say
- Pipeline companies weather downturn in prices of natural-gas, oil
- U.S. Steel maps out greater efficiency for 2015
- Super Bowl draws big increase in first-time advertisers
- Alibaba ripped in report
- ‘Patient’ Fed keeps interest rates flat
- Pennsylvania shale gas producers received hundreds of environmental citations in 4 years, PennEnvironment says
- McDonald’s replaces CEO amid sales decline, effort to transform image
- U.S. Steel warns it may lay off almost 2,000 workers in Alabama, Texas
- Obamacare enrollment up in Pennsylvania
- SEC alleges BNY Mellon bribed foreign investors by handing internships to their relatives