Starbucks expanding loyalty program beyond cafes
Starbucks is offering a novel perk to get more people to sign up for its loyalty program: letting members earn points when they buy bags of its coffee at supermarkets.
The Seattle-based company said the new perk will roll out in May. Adam Brotman, Starbucks' chief digital officer, said the loyalty program is important because it helps the company collect “good customer insight” that can be used to better tailor online ads.
Starbucks Corp. had announced the move to let customers earn points through branded retail products late last year but hadn't said when it would be available. Customers would have to go online and enter a code on the Starbucks coffee bag to get their point.
The program will expand in the fall to other Starbucks products sold in supermarkets, but the company hasn't specified which ones.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Facebook ready to test giant drone
- Cost-cutting at Kraft Heinz extends to refrigerator
- Home rental prices jumped again in June
- Muni bond funds stressed
- U.S. asks Supreme Court to reinstate convictions of portfolio managers who won on appeal
- Economy’s 2Q best since last year
- GNC to convert more stores to franchises as sales, profits slip
- Stocks bounce back from big losses to close relatively flat
- Kennametal expects to consolidate plants as it shrinks manufacturing in continuing streamlining; profit drops
- EPA ordered to ease limits on cross-border air pollution that involves Pennsylvania
- Post-Gazette offers voluntary buyouts in bid to avoid layoffs