TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Starbucks expanding loyalty program beyond cafes

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

SBUX $57.43 +$0.60

at close on TUESDAY

By The Associated Press
Thursday, March 21, 2013, 12:01 a.m.
 

Starbucks is offering a novel perk to get more people to sign up for its loyalty program: letting members earn points when they buy bags of its coffee at supermarkets.

The Seattle-based company said the new perk will roll out in May. Adam Brotman, Starbucks' chief digital officer, said the loyalty program is important because it helps the company collect “good customer insight” that can be used to better tailor online ads.

Starbucks Corp. had announced the move to let customers earn points through branded retail products late last year but hadn't said when it would be available. Customers would have to go online and enter a code on the Starbucks coffee bag to get their point.

The program will expand in the fall to other Starbucks products sold in supermarkets, but the company hasn't specified which ones.

Subscribe today! Click here for our subscription offers.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. As banking goes mobile, branch closures rip through local economy
  2. 8th-grader gets venture capital for inexpensive Braille-printer
  3. Kennametal plans plant closings, job cuts in fallout from oil and gas decline
  4. Pennsylvania shale gas producers received hundreds of environmental citations in 4 years, PennEnvironment says
  5. Subaru BRZ still needs upgrades
  6. Plus-size fashion bloggers recruited
  7. Natural gas industry buys share of Super Bowl spotlight
  8. Cheap gas lets small business dream big
  9. No more room on iPad? You’ll need to trim some of that fat
  10. Decoding mutual funds jargon
  11. Taxpayer clinics fill IRS void