Smartphones drive teenagers' social lives down information highway
Given a choice between a new Toyota Corolla or the latest iPhone, 16-year-old Allison Katz of Irvine, Calif., says that's an easy one.
She'd take the phone.
Texting drives her social life. She does not have a driver's license and hasn't rushed to get one.
“I mostly stay near my house except for soccer practice, and then Mom or Dad drives,” Allison said.
It's enough to keep an auto executive awake at night.
Thirty years ago, nearly half of 16-year-olds had a driver's license, their passport to independence. By 2010 that figure had dropped to 28 percent, according to research from the University of Michigan.
The cultural shift is largely the result of technology that keeps teenagers connected to one another and the coolest new stuff without ever getting into a car. All the adolescent staples — music, movies, clothes, books — are available with a mouse click or smartphone swipe.
Driving once allowed teens “to go where you want, do what you want, see who you want and, in some sense, be who you want,” said Lindsey Kirchoff, 23, of marketing software company HubSpot and a millennial trend marketing consultant. “The Internet has made the freedom that comes with a license anticlimactic.”
Getting a driver's license has also gotten a lot tougher. For starters, today's teens are more pressed for time than their parents were. Stiff competition for college admissions means prep courses, SAT tutoring, team sports and other activities to buff up college resumés.
Meanwhile, driver's education classes, once a staple in high schools, have fallen victim to budget cuts, making it harder for kids to get the training.
This generation's waning interest in driving has serious long-term consequences for automotive sales and marketing. Before selling young buyers on any particular model — say, a Honda Civic versus a Chevrolet Cruze — automakers have to convince them that they need a car at all.
Drivers ages 15 to 20 accounted for 3.4 percent of new car sales in 1985, or about 500,000 vehicles, according to CNW Research, an automotive market research firm.
That dropped to 2 percent last year, or just 300,000 vehicles.
The implications for automakers go deeper than a few lost or delayed sales to young drivers.
Many of today's teens won't form the same emotional attachment to driving as their parents, who aspired to luxury or performance cars as status symbols.
Many teens without licenses say they will eventually learn to drive. But they won't have “parked” up. Fast food will be walk-up rather than drive-through. They won't make formative memories in cars or develop a passion for driving.
Status now comes from gigabits instead of horsepower, from the newest iPad with Retina display rather than a BMW.
This generation probably will buy fewer cars over their lifetime than their parents, concedes Jack Hollis, who heads marketing for the Toyota car brand in the United States. That's a function of competing interests, increased auto durability and recession-honed pragmatism.
Nearly three-quarters of millennials, ages 18 to 34, would rather shop online than in stores, according to a December survey by Zipcar, the hourly car rental company. Given the choice of losing their phone or computer or their car, 65 percent would go without their car.
“This is the Xbox generation,” said Scott Griffith, Zipcar's former chief executive. “They manage their social lives as easily on the information highway as we did on the paved highway.”
The trend holds for older teens. In 1983, 69 percent of 17-year-olds had licenses, compared with 46 percent in 2010; for 18-year-olds, the percentage declined from 80 percent in 1983 to 61 percent in 2010.
“I know a lot of people who are waiting until they are 18,” said Cat Blumberg, 18, who hopes to pass her driver's test this month. “If I had a job, I would feel more motivated to get my license.”
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Profit increases 12% at Dick’s Sporting Goods
- Company proposes building 2 gas-fired power plants in West Virginia
- Oakland firm Qualaris Healthcare’s software saves time in hospitals
- First Niagara depositors’ money safe, bank says
- Lower tax rate to help Mylan extend buying spree
- Rue21 adjusts for tough market
- Construction picks up, but workers hard to find
- Lumber Liquidators shares plunge 25%
- Oil, gas industry abstractors research public records to report on lease sites
- Shift in what powers the grid raises concerns about fuel diversity
- Pittsburgh Business Ethics Awards honors outstanding efforts