Ford challenges developers to create efficiency app

| Thursday, March 28, 2013, 12:01 a.m.

Ford challenges developers to create efficiency app

Ford wants to help customers more accurately measure the fuel economy of their Ford vehicles to counter claims it has overstated the fuel economy of certain models. Speaking Wednesday at the New York Auto Show, Jim Farley, Ford head of global sales and marketing, announced the Personalized Fuel Efficiency App Challenge. Software developers can access Ford's OpenXC onboard data platform to come up with their own app solutions. Ford is offering up to $50,000 to developers who deliver hardware or software that helps drivers understand the effect of the elements and driving habits on their fuel economy.

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