Campaign touts building with American-made products
Marnie Oursler's passion started with a challenge.
About a year and a half ago, a client approached the Delaware builder with the idea of building him a house using as many American-made products as possible. There was just one catch: He didn't want to pay a premium for it.
Oursler took the bait and built the client a house in Bethany Beach, Del., out of 95 percent American-made products. Now she's using that experience to encourage other construction contractors to do the same.
Her venture was the impetus for We Build American, a campaign being promoted by 84 Lumber Co. The Washington County-based building materials supplier announced the initiative at the International Builders Show this year in Las Vegas.
Oursler is not the first contractor to take on the issue of building American. In fact, her client, Bill Gay, was inspired by the work of Anders and Jake Lewendal, father-and-son builders from Montana who constructed a home entirely from materials sourced or manufactured in the United States. (You can read more about that project at www.theallamericanhome.com.)
Nor does 84 Lumber's We Build American campaign claim that the products it touts are made entirely from American-produced content. In today's global marketplace, it's difficult to find more complex products that don't contain at least some components made abroad.
Still, We Build American strives to boost the percentage of a house that's made here and, in doing so, support the U.S. economy and generate American jobs.
It should reassure consumers, too. Remember the mess that ensued a few years back when some drywall made in China was emitting noxious gases into homes?
Jeff Nobers, 84 Lumber's vice president of marketing, said the company, headquartered in Eighty Four, is trying to persuade home builders and developers to agree to build with American source materials.
“We already have the venders ready to participate. All we need are the builders and developers,” Nobers said. “Our sales staff reports there has been about a 16 percent increase in the amount of American-source products being purchased, but that could also be because of the increased housing production,” he said.
“We also have been talking with three home builders and one developer who are receptive to buying American. Until they finish using the products they previously purchased for their jobs, they have delayed any purchase of American products,” he said.
Nobers said 84 Lumber plans to set up some of its stores to have higher inventories of American products than foreign products. He wants to be sure the American products it demonstrates in those stores are what's used in those areas.
The campaign is fairly simple: It encourages contractors to pledge to build American, and it will make it easier for them to do so by listing sources of U.S.-made building materials on its website, www.webuildamerican.com. Consumers can also use the site to find builders who have committed to using American-made products.
Oursler hopes that by doing the research for builders, she and 84 Lumber will encourage more to get on board.
Finding domestic products was her biggest challenge when she first took on the Gay project, said Oursler, a fourth-generation builder who runs Marnie Homes in Bethany Beach.
“The first time was hard,” she conceded. But now that she knows where to find products, she's finding it much easier to incorporate American products in the five homes she's building.
The beauty of We Build American, she said, is that 84 Lumber is establishing those relationships for the builders. That should ensure the builders can get the materials they require in a timely fashion.
Oursler said building the Gay house cost less than 1 percent more than it would have if she had relied more heavily on foreign-made materials. We Build American's analysis, on the other hand, figures the cost of building American typically would be about 1.34 percent higher.
The Akron Beacon Journal and Trib Total Media staff writer Sam Spatter contributed to this report.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Easier home loan rules worry some
- Highmark lays off nearly 100 workers, mostly in IT, as membership declines
- Severance tax on natural gas drilling backed by Pa. voters
- Toyota Mirai to run on hydrogen fuel cells, widen green-vehicle divide
- Dominion has strong 2015 legislative session in Virginia
- Mylan closes $5.3B tax-lowering deal with Abbott Labs
- Few in Westmoreland County opposed to expansion plan for Mariner pipeline
- Top residential, commercial deals of the week — March 1
- Nissan’s sport coupe a performance steal
- Colorado a handsome contender
- Rue21 adjusts for tough market