Internet ad revenue grows 15 percent in 2012
A new report says Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012.
The Interactive Advertising Bureau and PricewaterhouseCoopers said Tuesday that mobile ad revenue more than doubled to $3.4 billion, accounting for 9 percent of total Internet ad revenue last year. In 2011, the $1.6 billion in mobile ad revenue made up 5 percent of the total. Mobile ads represent an area of growth for many companies, including Facebook Inc. and Google Inc.
Search ads still account for nearly half of all online advertising revenue., at $16.9 billion in 2012.
The IAB, which represents media and technology companies, releases online advertising revenue numbers each quarter. Management consulting firm PricewaterhouseCoopers compiles the data independently based on information from companies that sell advertising on the Internet.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Lower gasoline prices fail to spur consumer spending
- Retailers that won’t open on Thanksgiving hope move pays off
- Federal agency checking whether Highmark has enough doctors in Medicare plan
- Google applies tech to medical device
- Oil prices continue descent, dragging market indexes lower
- Household debt on the rise after 5-year decline
- Thanksgiving deals called the best
- Housing prices nudge upward as more homes on market
- Butler County firm Deep Well Services tackles tough gas wells
- Iron ore price decline hurts U.S. Steel’s cost advantage over rivals
- Westinghouse to construct colossal nuke plant in Turkey