TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Internet ad revenue grows 15 percent in 2012

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Wednesday, April 17, 2013, 12:01 a.m.
 

A new report says Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012.

The Interactive Advertising Bureau and PricewaterhouseCoopers said Tuesday that mobile ad revenue more than doubled to $3.4 billion, accounting for 9 percent of total Internet ad revenue last year. In 2011, the $1.6 billion in mobile ad revenue made up 5 percent of the total. Mobile ads represent an area of growth for many companies, including Facebook Inc. and Google Inc.

Search ads still account for nearly half of all online advertising revenue., at $16.9 billion in 2012.

The IAB, which represents media and technology companies, releases online advertising revenue numbers each quarter. Management consulting firm PricewaterhouseCoopers compiles the data independently based on information from companies that sell advertising on the Internet.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Halliburton closing Indiana County office
  2. Trump Plaza casino would stay closed for 10 years or more under plan
  3. Supreme Court justices ream EPA for ignoring costs to meet air standards
  4. Heinz executives to dominate post-merger management of Kraft Heinz Co.
  5. Pittsburgh-area economy gains momentum as employers increase hiring
  6. Snappers treat revitalizes Lawrenceville’s Edward Marc Brands chocolatier
  7. Pending home sales in U.S. climb to 9-year high
  8. Drillers to submit electronic records on fracking chemicals to Pa. DEP
  9. Bank of New York Mellon seeks to intervene in N.J. casino saga as power plant taps collateral
  10. Greece makes stocks slip to worst day of year
  11. Mattel tries  to bring spark  to toy making