TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Internet ad revenue grows 15 percent in 2012

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Daily Photo Galleries

Business Photo Galleries

By The Associated Press
Wednesday, April 17, 2013, 12:01 a.m.
 

A new report says Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012.

The Interactive Advertising Bureau and PricewaterhouseCoopers said Tuesday that mobile ad revenue more than doubled to $3.4 billion, accounting for 9 percent of total Internet ad revenue last year. In 2011, the $1.6 billion in mobile ad revenue made up 5 percent of the total. Mobile ads represent an area of growth for many companies, including Facebook Inc. and Google Inc.

Search ads still account for nearly half of all online advertising revenue., at $16.9 billion in 2012.

The IAB, which represents media and technology companies, releases online advertising revenue numbers each quarter. Management consulting firm PricewaterhouseCoopers compiles the data independently based on information from companies that sell advertising on the Internet.

Subscribe today! Click here for our subscription offers.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Shift in what powers the grid raises concerns about fuel diversity
  2. Severance tax on natural gas drilling backed by Pa. voters
  3. ‘Shark Tank’ companies have change of heart
  4. Mylan closes $5.3B tax-lowering deal with Abbott Labs
  5. Protesters refuse to pay back education loans
  6. Economist Hubbard says GOP should grow number of workers
  7. Rue21 adjusts for tough market
  8. Women encouraged to become engineers
  9. Unruly photo collection? Get it under control with organizing program
  10. Free-market thinker Hall to lead Congressional Budget Office
  11. Easier home loan rules worry some