TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Twitter introduces ads targeted at words in tweets

Daily Photo Galleries

By The Associated Press
Thursday, April 18, 2013, 10:05 p.m.
 

Twitter is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

Twitter said in a blog post that users won't see any difference in their use of Twitter and the change doesn't mean ads will show up more frequently.

Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band's upcoming concert nearby. Twitter is privately held and doesn't disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company's worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. In 10 years as public company, Google has reshaped IPO landscape, more
  2. Stock surge pushes S&P 500 to record
  3. Indian firm plans exports of ethane from U.S. shale fields
  4. Kennametal’s CEO to retire at yearend
  5. Energy sector powers Pa. pace
  6. EDMC to cut costs, roll out new grant
  7. UPMC earnings turn positive, but pressures mount
  8. Cash stash bolsters U.S. Steel
  9. Berkshire socked with $896K penalty
  10. Sales, profit fall at retailer American Eagle Outfitters
  11. Shell acquires Pa. shale gas rights as part of a $2.1B deal
Subscribe today! Click here for our subscription offers.