TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Twitter introduces ads targeted at words in tweets

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Thursday, April 18, 2013, 10:05 p.m.
 

Twitter is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

Twitter said in a blog post that users won't see any difference in their use of Twitter and the change doesn't mean ads will show up more frequently.

Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band's upcoming concert nearby. Twitter is privately held and doesn't disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company's worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Amusement parks fight off home entertainment threat
  2. State officials prompt UPMC, Highmark to go to mediation to resolve Medicare dispute
  3. S&P 500 logs 47th record high close for year
  4. Caution creeps into economic picture as consumer, business spending taper
  5. Retailers that won’t open on Thanksgiving hope move pays off
  6. Lower gasoline prices fail to spur consumer spending
  7. BNY Mellon trader fired in conduct probe
  8. Butler County firm Deep Well Services tackles tough gas wells
  9. Household debt on the rise after 5-year decline
  10. Merry marijuana: Holiday shoppers urged to think pot
  11. Google applies tech to medical device
Subscribe today! Click here for our subscription offers.