TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Twitter introduces ads targeted at words in tweets

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Thursday, April 18, 2013, 10:05 p.m.
 

Twitter is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

Twitter said in a blog post that users won't see any difference in their use of Twitter and the change doesn't mean ads will show up more frequently.

Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band's upcoming concert nearby. Twitter is privately held and doesn't disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company's worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Steelworkers union says ATI talks to resume
  2. Sniffer lets PixController detect methane gas leaks
  3. Trib 30 takes bigger hit than Dow in August
  4. ModCloth gets physical
  5. Popularity of emerging markets wanes
  6. Gasoline prices down nearly a dime in Pittsburgh area
  7. Tubman, Anthony win support for redesigned $10 bill
  8. August stock markets marked by fierce, deep selling
  9. Rankings: CEO pay 200 times median
  10. S.W. Randall Toyes & Giftes of Pittsburgh’s owner finds joy in toys
  11. Marcellus shale drillers, Pa. settle 3 cases of fouling water supplies, pay $374K