J.C. Penney ad apologizes to shoppers

| Thursday, May 2, 2013, 9:18 p.m.

J.C. Penney is sorry and wants your business back.

That's the gist of its latest ad, which the mid-priced department-store put on its YouTube and Facebook pages.

“Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”

The Plano, Texas-based company last month fired its CEO, Ron Johnson, after 17 months on the job and rehired his predecessor, Mike Ullman.

Johnson's changes, which included getting rid of sales, backfired and caused sales to plummet.

The ad acknowledges the missteps and asks customers to return to its stores.

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