TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

J.C. Penney ad apologizes to shoppers

JCP $16.80 +$0.60

at close on THURSDAY

By Associated Preess
Thursday, May 2, 2013, 9:18 p.m.
 

J.C. Penney is sorry and wants your business back.

That's the gist of its latest ad, which the mid-priced department-store put on its YouTube and Facebook pages.

“Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”

The Plano, Texas-based company last month fired its CEO, Ron Johnson, after 17 months on the job and rehired his predecessor, Mike Ullman.

Johnson's changes, which included getting rid of sales, backfired and caused sales to plummet.

The ad acknowledges the missteps and asks customers to return to its stores.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Experts say economic edge at stake with R&D tax credits
  2. Regional airlines in tough position
  3. Missouri barrel sales thrive with bourbon thirst
  4. Theme parks add premium events
  5. General Motors preps cars with auto-pilot
  6. Options abound to sell used mobile phones
  7. Has Apple’s watch missed the party?
  8. Kia aspires to be posh
  9. Treatment plant to cut chlorides
  10. Bond yields rise, triggering drop for stocks
  11. EDMC reaches debt-restructuring deal with creditors
Subscribe today! Click here for our subscription offers.