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Trib weekday circulation tops 200,000

| Wednesday, May 8, 2013, 12:01 a.m.

Average weekday circulation of the Tribune-Review surpassed 200,000 for the first time for the six months ended March 31, enlarging the newspaper's lead as the largest in Western Pennsylvania on weekdays.

The Tribune-Review posted gains in average circulation for both its weekday and Sunday editions, while Post-Gazette circulation fell in both categories, according to figures released by the Alliance for Audited Media, formerly known as the Audit Bureau of Circulations.

Average circulation of the Tribune-Review Monday through Friday grew over 7 percent to 202,175 from 188,405 for the six months ended March 31, 2012.

The P-G's average Monday-Friday circulation slid to 180,433 from 188,545 the year earlier.

The newspaper auditing firm, based in Schaumburg, Ill., has combined print circulation figures with online, or digital, circulation in its reports since last year.

“We continue to distance ourselves from the P-G,” said Ralph Martin, chief executive of Trib Total Media, the parent company to the Tribune-Review.

“We've recorded growth for the last six reporting periods in a row for the last three years,” Martin said. “And we are now larger than the P-G on weekdays and Saturdays.”

The Trib's average circulation on Sundays increased about 7 percent to 215,581 from 202,230 the year earlier.

The P-G's average Sunday circulation fell 5 percent to 302,460 from 318,962 the year earlier. The paper continues to lead the Trib in Sunday circulation but by a consistently narrower margin.

Saturday circulation of the Trib declined to an average 158,618 from 166,648. But the circulation remained just above the 158,159 posted by the P-G, whose circulation had fallen from 163,608 the year earlier.

Trib Saturday edition circulation fell this period, as well as for the six months ended Sept. 30, because of the paper's introduction of an early Sunday edition in April 2012. The so-called “bulldog” edition appears on Saturdays and eroded some sales of the Saturday edition.

Thomas Olson is a Trib Total Media staff writer. He can be reached at 412-320-7854 or tolson@tribweb.com.

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