Trib weekday circulation tops 200,000
Average weekday circulation of the Tribune-Review surpassed 200,000 for the first time for the six months ended March 31, enlarging the newspaper's lead as the largest in Western Pennsylvania on weekdays.
The Tribune-Review posted gains in average circulation for both its weekday and Sunday editions, while Post-Gazette circulation fell in both categories, according to figures released by the Alliance for Audited Media, formerly known as the Audit Bureau of Circulations.
Average circulation of the Tribune-Review Monday through Friday grew over 7 percent to 202,175 from 188,405 for the six months ended March 31, 2012.
The P-G's average Monday-Friday circulation slid to 180,433 from 188,545 the year earlier.
The newspaper auditing firm, based in Schaumburg, Ill., has combined print circulation figures with online, or digital, circulation in its reports since last year.
“We continue to distance ourselves from the P-G,” said Ralph Martin, chief executive of Trib Total Media, the parent company to the Tribune-Review.
“We've recorded growth for the last six reporting periods in a row for the last three years,” Martin said. “And we are now larger than the P-G on weekdays and Saturdays.”
The Trib's average circulation on Sundays increased about 7 percent to 215,581 from 202,230 the year earlier.
The P-G's average Sunday circulation fell 5 percent to 302,460 from 318,962 the year earlier. The paper continues to lead the Trib in Sunday circulation but by a consistently narrower margin.
Saturday circulation of the Trib declined to an average 158,618 from 166,648. But the circulation remained just above the 158,159 posted by the P-G, whose circulation had fallen from 163,608 the year earlier.
Trib Saturday edition circulation fell this period, as well as for the six months ended Sept. 30, because of the paper's introduction of an early Sunday edition in April 2012. The so-called “bulldog” edition appears on Saturdays and eroded some sales of the Saturday edition.
Thomas Olson is a Trib Total Media staff writer. He can be reached at 412-320-7854 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Experts: If health insurers’ safeguard goes broke, consumers could pay
- Rules could kick door open for nuclear power
- Visa limits vex businesses
- Camera prevalence approaches sci-fi realm
- Paper’s prevalence unlikely to diminish
- Nike, Under Armour invest in watching exercisers’ steps
- Scented society is killing cheap perfume industry
- ‘Promposals’ can be small as burritos, big as Jumbotrons
- Tech sector drives gains on Wall Street
- MedExpress bought by United Health Group
- Low Marcellus gas prices cut into EQT profits