PepsiCo to test new fountain equipment
PepsiCo said it plans to start testing new fountain equipment that offers nearly 100 flavor combinations.
The test follows Coca-Cola's introduction in 2009 of its Freestyle machine, which lets customers touch a screen to pick from an array of flavor combinations. PepsiCo's test, set to begin at five restaurants in Denver, was first reported by the industry tracker Beverage Digest.
Fountain sodas in restaurants are an important part of the broader industry, representing about a quarter of overall sales volume, according to Beverage Digest. Coca-Cola Co., which is served in chains including McDonald's and Wendy's, has about 70 percent of the fountain business.
PepsiCo Inc. has about 30 percent and is served at chains including Taco Bell and Pizza Hut, which it previously owned.
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