TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Cellphone firms unite on anti-texting ads

T $37.23 +$0.23

VZ $53.17 +$0.62

S $7.26 +$0.08

TMUS $18.98 +$0.06

at close on TUESDAY

By The Associated Press
Wednesday, May 15, 2013, 12:06 a.m.
 

The country's four biggest cellphone companies are set to start their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.

Beyond TV and radio ads, the campaign will include displays on Goodyear's three blimps, store displays, community events, social-media outreach and a national tour of a driving simulator.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Experts say economic edge at stake with R&D tax credits
  2. Regional airlines in tough position
  3. Missouri barrel sales thrive with bourbon thirst
  4. Peer-to-peer lenders step into vacuum left by banks
  5. Has Apple’s watch missed the party?
  6. Theme parks add premium events
  7. Executive exodus continues at GNC with departure of merchandising chief
  8. Western Pennsylvania health centers granted $1.6M under Obamacare
  9. Options abound to sell used mobile phones
  10. Yale, Penn State studies offer conflicting views of fracking
  11. Kia aspires to be posh
Subscribe today! Click here for our subscription offers.