TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Cellphone firms unite on anti-texting ads

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

T $37.23 +$0.23

VZ $53.17 +$0.62

S $7.26 +$0.08

TMUS $18.98 +$0.06

at close on TUESDAY

By The Associated Press
Wednesday, May 15, 2013, 12:06 a.m.
 

The country's four biggest cellphone companies are set to start their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.

Beyond TV and radio ads, the campaign will include displays on Goodyear's three blimps, store displays, community events, social-media outreach and a national tour of a driving simulator.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Strong dollar weighs on corporate earnings, stocks
  2. Fox, NBC Universal reject Verizon’s slimmer pay-TV packages
  3. N.Y. firm set to buy second Downtown office building
  4. Futures trader arrested, charged for alleged role in 2010 ‘flash crash’
  5. Planned Smallman Place condos in Strip District selling fast
  6. BP said to seek bids for $2 billion in U.S. pipeline operations
  7. Methane leaks reportedly decrease in Pennsylvania
  8. Israeli drugmaker Teva makes $40B unsolicited bid for Mylan
  9. Aerospace boom a boon for ATI, but more cost-cutting efforts planned
  10. Study links swarm of quakes in Texas to natural gas drilling
  11. Blue Bell Creameries issues recall of all products