TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Cellphone firms unite on anti-texting ads

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

T $37.23 +$0.23

VZ $53.17 +$0.62

S $7.26 +$0.08

TMUS $18.98 +$0.06

at close on TUESDAY

Daily Photo Galleries

By The Associated Press
Wednesday, May 15, 2013, 12:06 a.m.
 

The country's four biggest cellphone companies are set to start their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.

Beyond TV and radio ads, the campaign will include displays on Goodyear's three blimps, store displays, community events, social-media outreach and a national tour of a driving simulator.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Insurer Aetna to buy Humana in $35B deal
  2. Critics find hotels’ hidden fees to be inhospitable
  3. Facebook lures premium content from YouTube
  4. U.S. calls Fiat Chrysler recall record dismal
  5. H-D Advanced Manufacturing in Franklin Park buys aerospace components maker Firstmark
  6. 2Q mutual fund review: Momentum stalls
  7. U.S. employers add 223K jobs, jobless rate falls to 5.3%
  8. June manufacturing growth shows expansion
  9. Stocks end tumultuous week on down note
  10. Kraft shareholders approve merger with Heinz
  11. Alpha Natural Resources buys out European partner in Marcellus venture