TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Cellphone firms unite on anti-texting ads

About The Tribune-Review
The Tribune-Review can be reached via e-mail or at 412-321-6460.
Contact Us | Video | Photo Reprints

T $37.23 +$0.23

VZ $53.17 +$0.62

S $7.26 +$0.08

TMUS $18.98 +$0.06

at close on TUESDAY


By The Associated Press

Published: Wednesday, May 15, 2013, 12:06 a.m.

The country's four biggest cellphone companies are set to start their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.

Beyond TV and radio ads, the campaign will include displays on Goodyear's three blimps, store displays, community events, social-media outreach and a national tour of a driving simulator.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. PPG sales, operating profit see double-digit increases
  2. Consol Energy transitions as leadership changes hands
  3. Fed Beige Book survey: Growth picks up across most of U.S. but not in Pittsburgh region
  4. Yellen stresses need for Fed to be flexible
  5. Mt. Gox bankruptcy protection rejected
  6. GlaxoSmithKline discloses  bribery inquiries
  7. Higher fuel costs help established airlines, hinder startups
  8. Factory output extends solid gains in March
  9. Gap outlines growth plans for China
  10. Region’s largest bank PNC posts 7% rise in 1Q profit
  11. Programs help to nudge unemployment among veterans downward
Subscribe today! Click here for our subscription offers.