Cellphone firms unite on anti-texting ads
The country's four biggest cellphone companies are set to start their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.
AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.
Beyond TV and radio ads, the campaign will include displays on Goodyear's three blimps, store displays, community events, social-media outreach and a national tour of a driving simulator.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Natural gas industry buys share of Super Bowl spotlight
- PPG submits offer for French sealants, adhesives business unit
- Trib 30 stocks drop to four-month low
- Kennametal plans plant closings, job cuts in fallout from oil and gas decline
- Consol Energy posts $74M profit in fourth quarter
- Super Bowl ads win by playing to viewers’ emotions, experts say
- Obama seeks $215M for precision medicine initiative
- Subaru BRZ still needs upgrades
- Phelan: Fuel-saving tips for winter driving
- Consumer comes to the rescue as companies step back
- BNY Mellon expands role for treasury exec