TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Taco Bell offers Waffle Taco

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By USA Today
Thursday, May 16, 2013, 12:01 a.m.
 

Taco Bell has figured out another weird way to make a taco: Squish it in a waffle.

For several weeks, the nation's largest Mexican fast-food chain has been testing a so-called Waffle Taco at a handful of locations in Southern California. No, it's not made with beef, beans and lettuce, but with a scrambled egg, a sausage patty and syrup — plopped inside a waffle folded and served to look like a taco. It sells for 89 cents.

Until now, Taco Bell has been absolutely mum on the Waffle Taco. But it's generating a powerful social-media life, which started with a single Instagram posting. If the current test is a hit, “We'll roll it out to all of our restaurants that serve breakfast,” spokesman Rob Poetsch said in an e-mail.

While the Waffle Taco will initially raise eyebrows, it may ultimately be a dud, predicts Andrew Smith, a culinary historian and author of Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. “It's really just breakfast with a taco name,” he says. “What's so taco-ish about that?”

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Rice Energy spin-off priced below expected range
  2. Harmar developer sells 15 hotels in Western Pa., West Virginia
  3. FedEx to buy product-return firm Genco in e-commerce push
  4. Wesco cautious, reaffirms guidance
  5. Fed emphasizes patient approach on rate increases
  6. Natural gas groups says increase in Pennsylvania taxes would bring dire results for economy
  7. Consumer prices drop aside gas cost plunge
  8. Stock market jumps as Fed pledges patience in rate hikes
  9. Gas field drillers, activists seek statewide rules for wells
  10. Forward Township road to gas well waits for repairs
  11. Guar beans prove to be vital to United States fracking, food industries
Subscribe today! Click here for our subscription offers.