Taco Bell offers Waffle Taco
By USA Today
Published: Thursday, May 16, 2013, 12:01 a.m.
Taco Bell has figured out another weird way to make a taco: Squish it in a waffle.
For several weeks, the nation's largest Mexican fast-food chain has been testing a so-called Waffle Taco at a handful of locations in Southern California. No, it's not made with beef, beans and lettuce, but with a scrambled egg, a sausage patty and syrup — plopped inside a waffle folded and served to look like a taco. It sells for 89 cents.
Until now, Taco Bell has been absolutely mum on the Waffle Taco. But it's generating a powerful social-media life, which started with a single Instagram posting. If the current test is a hit, “We'll roll it out to all of our restaurants that serve breakfast,” spokesman Rob Poetsch said in an e-mail.
While the Waffle Taco will initially raise eyebrows, it may ultimately be a dud, predicts Andrew Smith, a culinary historian and author of Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. “It's really just breakfast with a taco name,” he says. “What's so taco-ish about that?”
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