TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Taco Bell offers Waffle Taco

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By USA Today
Thursday, May 16, 2013, 12:01 a.m.
 

Taco Bell has figured out another weird way to make a taco: Squish it in a waffle.

For several weeks, the nation's largest Mexican fast-food chain has been testing a so-called Waffle Taco at a handful of locations in Southern California. No, it's not made with beef, beans and lettuce, but with a scrambled egg, a sausage patty and syrup — plopped inside a waffle folded and served to look like a taco. It sells for 89 cents.

Until now, Taco Bell has been absolutely mum on the Waffle Taco. But it's generating a powerful social-media life, which started with a single Instagram posting. If the current test is a hit, “We'll roll it out to all of our restaurants that serve breakfast,” spokesman Rob Poetsch said in an e-mail.

While the Waffle Taco will initially raise eyebrows, it may ultimately be a dud, predicts Andrew Smith, a culinary historian and author of Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. “It's really just breakfast with a taco name,” he says. “What's so taco-ish about that?”

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. PPG’s new CEO to push organic growth with existing clients
  2. Judge rules against PPG in lawsuit over pollution
  3. Idea Foundry CEO Matesic decides which new companies get help from his Pittsburgh business incubator
  4. ‘Cadillac tax’ hangs over insurance costs
  5. Steelworkers union says ATI talks to resume
  6. Protecting your identity from hackers
  7. Sniffer lets PixController detect methane gas leaks
  8. America picks up China’s slack in auto sales
  9. Comcast sets digital sights on millenials
  10. Stock market looks calm compared to oil
  11. Pittsburgh unemployment rate steady as job market shrinks