TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Taco Bell offers Waffle Taco

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By USA Today
Thursday, May 16, 2013, 12:01 a.m.
 

Taco Bell has figured out another weird way to make a taco: Squish it in a waffle.

For several weeks, the nation's largest Mexican fast-food chain has been testing a so-called Waffle Taco at a handful of locations in Southern California. No, it's not made with beef, beans and lettuce, but with a scrambled egg, a sausage patty and syrup — plopped inside a waffle folded and served to look like a taco. It sells for 89 cents.

Until now, Taco Bell has been absolutely mum on the Waffle Taco. But it's generating a powerful social-media life, which started with a single Instagram posting. If the current test is a hit, “We'll roll it out to all of our restaurants that serve breakfast,” spokesman Rob Poetsch said in an e-mail.

While the Waffle Taco will initially raise eyebrows, it may ultimately be a dud, predicts Andrew Smith, a culinary historian and author of Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. “It's really just breakfast with a taco name,” he says. “What's so taco-ish about that?”

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. First Niagara sets aside $45 million
  2. Stocks rise broadly on earnings; Amazon sinks
  3. Small businesses plan for profitable winter
  4. Rule to close coal royalty loophole
  5. Education Management removes itself from Nasdaq listing
  6. EQT Corp. boosts profits despite lower gas prices
  7. PUC approves Columbia Gas pipeline extensions program for homeowners
  8. World’s 1st carbon capture power plant switches on in Canada
  9. Highmark seeks double-digit increase for more benefits, heavy use
  10. Open enrollment puts varied impact of health care law back in focus
  11. Natrona Bottling Co. keeps soda pop operation focused on craft, taste
Subscribe today! Click here for our subscription offers.