TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

J.Lo to open cellphone stores

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

VZ $51.89 +$0.42

at close on THURSDAY

Daily Photo Galleries

By The Associated Press
Thursday, May 23, 2013, 9:45 p.m.
 

“Jenny from the Block” wants the block to buy Verizon phones from her.

Singer-actress Jennifer Lopez said she's opening a chain of cellphone stores and a website under the Viva Mobil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15. Lopez said the stores will have bilingual staff and provide a “culturally relevant shopping experience.”

Viva Mobil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.

Marketing cellphone service specifically to Latinos has not been a winning formula so far in the United States. One company targeting Spanish speakers, Movida Communications, raised $40 million in 2007 and filed for bankruptcy the following year.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. How to avoid Amazon and still get deals
  2. Strengthening U.S. growth reflects help from Federal Reserve
  3. Sweet tooth will cost you more next year
  4. Radiation detection of drilling waste nearly set at W.Va. landfills
  5. Profit falls at vitamin retailer GNC Holdings in third quarter
  6. Mylan’s 3Q profit triples on strong U.S. sales
  7. Roundup: WesBanco to acquire ESB Financial for $324M; PNC to replace credit cards used during Home Depot breach; more
  8. Bayer profit edges higher, raises forecasts
  9. Natural gas industry tries to find uses for abundance of product from shale drilling
  10. Apple CEO Tim Cook: ‘I’m proud to be gay’
  11. Highmark’s new REMWorks Sleep Store will sell sleep apnea equipment
Subscribe today! Click here for our subscription offers.