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J.Lo to open cellphone stores

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By The Associated Press
Thursday, May 23, 2013, 9:45 p.m.

“Jenny from the Block” wants the block to buy Verizon phones from her.

Singer-actress Jennifer Lopez said she's opening a chain of cellphone stores and a website under the Viva Mobil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15. Lopez said the stores will have bilingual staff and provide a “culturally relevant shopping experience.”

Viva Mobil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.

Marketing cellphone service specifically to Latinos has not been a winning formula so far in the United States. One company targeting Spanish speakers, Movida Communications, raised $40 million in 2007 and filed for bankruptcy the following year.

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