TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

J.Lo to open cellphone stores

VZ $51.89 +$0.42

at close on THURSDAY

By The Associated Press
Thursday, May 23, 2013, 9:45 p.m.
 

“Jenny from the Block” wants the block to buy Verizon phones from her.

Singer-actress Jennifer Lopez said she's opening a chain of cellphone stores and a website under the Viva Mobil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15. Lopez said the stores will have bilingual staff and provide a “culturally relevant shopping experience.”

Viva Mobil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.

Marketing cellphone service specifically to Latinos has not been a winning formula so far in the United States. One company targeting Spanish speakers, Movida Communications, raised $40 million in 2007 and filed for bankruptcy the following year.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Utility regulator seeks $639,000 in penalties from electric supplier
  2. Thousands of American steel jobs believed lost to import surge
  3. GM’s legal team targeted in federal investigation
  4. Microsoft keeping $93B offshore, off U.S. tax rolls
  5. Beware mergers’ bad spawn
  6. Central banks around globe moving in different directions
  7. Google Maps opens business doors to online views for shoppers
  8. Advocacy group requests investigation of Chrysler power system failures
  9. Instead of clarity, Federal Reserve Chair Yellen offers more uncertainty on interest rate hikes
  10. Few homeowners expected to benefit from Bank of America’s $16.65B settlement
  11. McDonald’s names president of U.S. division
Subscribe today! Click here for our subscription offers.