Best Buy to feature Windows kiosks
Best Buy is partnering with Microsoft to feature a store-within-a-store for its Windows products, the latest major consumer electronics retailer to acknowledge advantages of the brick-and-mortar format.
The store-within-stores will offer Windows-based PCs, tablets and accessories, as well as trained staff to explain Windows 8 to customers. Sales of Windows 8 products have gotten off to a slow start as the tile format has confused some consumers, who say it offers few signals about where to tap or click.
The stores will be in 500 Best Buys throughout the United States. More than 1,200 Microsoft-trained workers will staff the kiosks.
Best Buy has similar store-within-stores for Apple, Samsung and Magnolia products.
Windows operates more than 70 of its own retail stores in the United States, Canada and Puerto Rico.
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