Coca-Cola's next target: Breakfast
By The Associated Press
Published: Thursday, June 27, 2013, 12:01 a.m.
Get people to drink soda with breakfast — that's one of the strategies Coca-Cola's main bottler in Europe is targeting to boost soda consumption in the United Kingdom.
Coca-Cola Enterprises Inc. issued a report last week that identifies six areas for growth. One category, titled “Complete the Meal,” notes that about a quarter of all drinks are consumed before 10 a.m.
“How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?” the report asks.
Soda consumption has been fading in developed countries amid concerns it fuels weight gain. To combat criticism, Coca-Cola Co. began airing TV ads this year that explain what it's done to fight obesity.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- More women seize opportunities to start businesses
- Consider carefully details, people involved in financial trust
- Consol Energy transitions as leadership changes hands
- Chocolate prices expected to soar as ingredients grow more expensive
- Shale pioneer hires Chesapeake for drilling job
- Is tech wreck on way?
- Lawsuit challenges Hollywood standard of unpaid internships
- Squeezed by competition, Chobani to expand offerings
- Heinz offers Pittsburgh workers a buyout if they are unhappy
- Retailers tailor store experience to phones
- Chrysler’s Easter eggs fun for vehicle owners