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Cracker Barrel store's products blocked from grocery shelves

CBRL $96.80 +$2.14

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By The Tennessean
Tuesday, July 2, 2013, 12:01 a.m.
 

A federal judge in Chicago has temporarily blocked Cracker Barrel Old Country Store from selling branded meats and other food items in grocery stores. The restaurant chain plans to appeal.

Cracker Barrel was seeking to broaden its portfolio of packaged food items — mainly hams and other meats — and start selling them through supermarkets, club stores and other retailers. Grocery sales are part of Cracker Barrel's strategy to expand its brand beyond its 600-plus restaurants and stores.

Food giant Kraft Foods is suing to block the move, saying it would infringe on its trademarked Cracker Barrel brand cheese and confuse consumers.

 

 
 


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