TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Best Buy slashes BlackBerry Z10's price over sluggish sales

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

BBRY $9.24 -$0.09

at close on FRIDAY

By Bloomberg News
Saturday, July 13, 2013, 12:01 a.m.
 

Best Buy Co. has cut the price of BlackBerry Ltd.'s Z10 smartphone to $49.99 with a service contract, two weeks after the Canadian smartphone maker reported lackluster sales of the flagship touch-screen model.

The Z10 is available at that price with a two-year contract from Verizon Wireless or AT&T Inc., the Richfield, Minn.-based retailer said on its website. The device originally went on sale nationally in March at $199.99, on par with Apple Inc.'s iPhone.

Sales of the Z10 last quarter were almost 1 million units short of analysts' estimates, contributing to a surprise loss for BlackBerry.

BlackBerry accounted for less than 3 percent of global smartphone sales last quarter, according to research firm IDC.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Stocks slammed as manufacturing slows in U.S., abroad
  2. Consol Energy cutting retiree health benefits, phasing out pension
  3. Retirement planning is about more than just money
  4. LNG exports get federal approval from Dominion’s Cove Point terminal
  5. Hospitals, doctors in Pa. received $32M in 5 months from drug, medical device companies
  6. Google Pittsburgh instrumental in fight against hackers, co-directors say
  7. EPA says greenhouse gas releases from wells, pipelines decline
  8. Western Pa. unemployment rate holds steady in August
  9. Study: Wellness programs don't save money, but employee health improves
  10. Trib 30 index of Pittsburgh-area stocks falls in September
  11. Education spending helps to widen wealth gap
Subscribe today! Click here for our subscription offers.