Best Buy slashes BlackBerry Z10's price over sluggish sales
Best Buy Co. has cut the price of BlackBerry Ltd.'s Z10 smartphone to $49.99 with a service contract, two weeks after the Canadian smartphone maker reported lackluster sales of the flagship touch-screen model.
The Z10 is available at that price with a two-year contract from Verizon Wireless or AT&T Inc., the Richfield, Minn.-based retailer said on its website. The device originally went on sale nationally in March at $199.99, on par with Apple Inc.'s iPhone.
Sales of the Z10 last quarter were almost 1 million units short of analysts' estimates, contributing to a surprise loss for BlackBerry.
BlackBerry accounted for less than 3 percent of global smartphone sales last quarter, according to research firm IDC.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Credit card use reflects confidence, flat wages
- Falling demand for steel not likely to reverse any time soon
- Tourists rush to visit Cuba before American influence felt
- Economy in steady, but poky expansion
- Aggressive drivers to face Progressive surcharges
- Rate hike this year likely, Fed officer says
- Heinz merging with Kraft in mega-deal; headquarters to stay in Pittsburgh
- Dow Chemical, Olin in $5B cash-and-stock deal
- Internet ‘one road in and out’ for rural users
- Stop foreign dumping, U.S. Steel CEO Longhi tells Congress
- U.S. Steel to idle Illinois plant, shed up to 2,080 more workers