TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

KFC aims for more upscale image

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

YUM $71.40 -$0.17

at close on WEDNESDAY

Daily Photo Galleries

By The Associated Press
Thursday, July 18, 2013, 12:01 a.m.
 

KFC is tossing out the bones and the quaint image of founder Col. Harland Sanders as it gets ready to test a slightly more upmarket restaurant.

The fried chicken chain said it's opening a location called “KFC eleven” early next month near its headquarters in Louisville, Ky., that will serve flatbread sandwiches, rice bowls, salads and only boneless pieces of its Original Recipe chicken.

The restaurant's exterior won't feature Sanders, whose bespectacled, white-bearded likeness has long been front-and-center at traditional KFC locations. But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the Original Recipe.

KFC eleven's opening is a reflection of the challenges facing traditional fast-food chains such as McDonald's, Burger King and Wendy's. The problem is that people in their 20s and 30s are increasingly heading to chains such as Chipotle Mexican Grill and Panera Bread, where they feel they get better food for slightly higher prices.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Increased credit card use reflects confidence, flat wages
  2. GNC to expand testing of supplements in settlement with NY
  3. Home appraisal is below sales price — now what?
  4. If you get this letter from the IRS, it’s legitimate
  5. Venting online about job protected
  6. Tourists rush to visit Cuba before American influence felt
  7. Corporate missteps hurt reputations, profits, sometimes in long run
  8. Heinz merging with Kraft in mega-deal; headquarters to stay in Pittsburgh
  9. Pa. Gas & Electric agrees to $6.8 million settlement of polar vortex claims
  10. Komando: Boost cellphone signal when nixing landline
  11. Canadian company centers its Marcellus push in Southpointe