Starbucks jumps into Greek yogurt craze
Starbucks wants a taste of the Greek yogurt craze.
The Seattle-based coffee chain says it's teaming up with French food and drink company Danone to sell Greek yogurt. The ready-to-eat parfaits will arrive in cafes in the spring of 2014, before rolling out to grocery stores in 2015.
They'll be called “Evolution Fresh inspired by Dannon” and eventually replace the yogurt cups the chain sells.
Financial terms of the multiyear deal weren't disclosed.
Greek yogurt has surged in popularity in recent years and now accounts for more than a third of the market, according to Bernstein Research.
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