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LinkedIn expands for high schoolers, universities

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By San Jose Mercury News
Tuesday, Aug. 20, 2013, 12:01 a.m.

Hoping to attract younger users, career-oriented social network LinkedIn announced Monday that it's adding a feature for universities to promote themselves and will allow students as young as 14 to open accounts.

“This is a way we can engage kids in their future,” said LinkedIn product manager Christina Allen.

LinkedIn has been aimed at an audience of professionals and college students 18 or older, Allen said, but 14 “is really about when kids these days are starting to think about colleges.”

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